RESTON, Va. -- (BUSINESS WIRE) -- Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, recently expanded its management team with the appointment of David Wyler as vice president of business development.
Wyler brings clear and consistent ownership to the variety of partnerships in the marketing technology ecosystem that underpins Resonate’s business offerings. He will also focus on strategic, out-of-the-box opportunities that promote new ways to take advantage of Resonate’s core IP. “As demand for understanding and acting on consumer motivations continues to surge, I am excited at the many future and existing partnerships that can bring this value to new customers and markets,” said Wyler.
Prior to joining Resonate, Wyler was vice president of business development at AdTruth, a division of 41st Parameter acquired by Experian in October 2013. There he licensed cross-device identification technology to key ad technology partners. Prior to Adtruth, Wyler was part of the team that grew IAG Research, resulting in acquisition by Nielsen in May 2008. At IAG, he was senior vice president of account management helping brand advertisers to maximize their advertising ROI and broadcast and TV networks to grow the value of there commercial and product placement inventory. He later went on to oversee a team that managed 25 online and mobile panels for Nielsen.
Wyler will be based in Resonate’s New York City office.
Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. By combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivations-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit http://www.resonateinsights.com