Friday, December 26, 2014 Last update: 3:33 AM - Covering Large & Obscure Tech Companies Since 1996

bebe Bets on 'Perfect Partner' Qubit to Drive Sales with a Personal Touch

Companies mentioned in this article: Qubit

NEW YORK, July 9, 2014 /PRNewswire/ -- Today, Women's fashion retail giant bebe has appointed Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

bebe retains a strong physical store presence in prime locations globally. The retailer now plans to establish itself as an ecommerce market leader by honing its online and mobile strategy - a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.

"With the importance of this move, we wanted a vendor that could give us a groundbreaking testing and personalization program," said Erik Lautier, Executive Vice President & Chief Digital Officer at bebe.

"We required a real partnership that could help us visualize and execute our goals. We are delighted to appoint Qubit which built its offer to us around incredible technology, a very clear strategic roadmap and the sort of premium account management we were looking for."

Lautier said bebe chose Qubit over some of the larger, more established companies because the retailer "was so blown away by the product and team and felt it was a far stronger offering than what the traditional 'name brand' testing and personalization vendors offered."

"By deploying Qubit's integrated technology platform, bebe can now really take control of its data and optimize business performance; creating a more personalized omni-channel experience for its customers," said Graham Cooke, CEO of Qubit. "Furthermore, our rigorous approach to data analytics ensures that when our customers see an uplift in conversion rates, they will notice it in their bottom line."

Qubit's integrated analytics and personalization hub will use various data points, from visitor opinion to visitor behavior, to identify customer segments and areas worth testing.

Qubit's technology will enable bebe to target customers based on previous purchases. The retailer will also be able to serve content to visitors in real-time during a shopping session based on their specific needs such as delivery information or support with navigation. Perhaps the biggest benefit that Qubit's technology will deliver to bebe, as with all of its customers, is the ability to measure the true incremental revenue that the relationship drives onto the bottom line.

About Qubit:

Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users' interactions while enabling marketers to deliver personalization strategies that really impact the bottom line.

The company's suite of products brings together visitor analytics, web intelligence, AB testing and personalization within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimize and test websites in real time, without the need for specialist IT resource.

Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigor ensures clients focus their testing strategies on tackling key opportunities while delivering sustained ROI throughout the business.

Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris. Qubit works with some of the world's leading ecommerce businesses, including Topshop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.

Qubit's values:

    --  Integration; bringing behavioral analytics, AB testing and
        personalization together in one place
    --  Precision; in depth analysis that enables businesses to target on more
        specific variables from purchase history to demographics
    --  Integrity; an advanced stats model ensures reported uplifts really hit
        the bottom line
    --  Extensibility; a onetime data layer installation for ongoing
        extensibility without needing to make changes to the core site code.