SPARTANBURG, S.C. -- (BUSINESS WIRE) -- Accurately determining market size is a common challenge for business-to-business marketing professionals, particularly when there is a lack of publicly-available data that can help identify how large a specific customer universe is.
Priority Metrics Group (PMG), a respected research and consulting firm, is offering a free webinar at 11:30 a.m. Eastern U.S., on August 13th which will detail how existing market data can be triangulated and refined to size a market.
The webinar, Determining Market Size, will take the participant through the appropriate thought processes, define and identify data sources, create information typology (or buckets) and give suggestions on gathering trend information. Additionally, a brief overview of triangulation (unifying various data sources to yield desired results) will be provided.
“It’s difficult to create marketing strategy and make forecasts when you don’t have an accurate grasp of the target audience size. Companies frequently create plans around suppositions that really don’t reflect marketplace reality. As a result, desired results are not achieved. Having a more accurate understanding of the customer universe will enable efforts that are more targeted and have a better chance of delivering desired results,” said John Barrett, president.
The 30-minute WebEx™ webinar will be followed by a question and answer session. Attendees will end up better prepared to determine the market size for their specific product or service. Concepts will be illustrated with case studies drawn from real-world scenarios.
About Priority Metrics Group
Priority Metrics Group, Inc. (PMG), Spartanburg, S.C, is a professional marketing consulting firm with 20-plus years of experience. The company provides customized research, analysis and consulting services designed to generate profitable growth for its clients. PMG works with leading organizations around the world in a variety of manufacturing and service industries. For more information, visit www.pmgco.com.