TREVOSE, Pa., July 9, 2014 /PRNewswire/ -- MONISTAT®, the #1 OTC doctor-recommended yeast infection treatment brand, today announced the launch of a new suite of products offering women solutions to maintain their vaginal health. The new MONISTAT Complete Care(TM) products include the Vaginal Health Test, a one-step test that can determine if an infection is present; Probiotics plus Antioxidants, which contains the only probiotic strains that are clinically proven to help maintain both urinary tract and vaginal health; and Stay Fresh Feminine Freshness Gel, an easy-to-use, odor-neutralizing gel that lasts for up to three days. These new products join the popular Chafing Relief Powder Gel® and Instant Itch Relief Cream, now under the Complete Care(TM) banner.
"While MONISTAT has been synonymous with yeast infection treatment for years, there is so much more to vaginal health that women both want and need to know about," said Jennifer Moyer, vice president of marketing for INSIGHT Pharmaceuticals, LLC, distributors of MONISTAT®. "Our new Complete Care products give women the tools they need to be in greater control of their health in the comfort and privacy of their own home."
Though yeast infections are common in women and can be treated with an over-the-counter product like MONISTAT, many women suffer from other vaginal infections that may require attention from a physician. With the new MONISTAT Complete Care(TM) Vaginal Health Test, women can now determine if their infection is consistent with that of a yeast infection or if they should seek care from a healthcare professional. The simple swab, which is the same accurate test used by doctors, changes color in just seconds to indicate signs of abnormal vaginal pH, which can indicate an infection.
"Even in today's culture of oversharing, many women find it difficult to ask their doctors questions about their vaginal health," said Dr. Yvonne Bohn, OB/GYN and author. "Being informed about your own health is the most powerful tool you can have in making sure you receive the care you need. Putting a screening test in women's hands, that uses the same technology doctors use, is an empowering advancement for women and their vaginal health."
Moyer noted that many women have concerns over non-infection related vaginal issues. "Vaginal infections of any kind can make women feel uncomfortable, but research has shown that feminine odor is a huge source of insecurity," she said. "That's why we've introduced a new product that is unlike any other - a feminine freshness gel that doesn't just mask, but actually neutralizes odor."
The MONISTAT Complete Care((TM)) Stay Fresh Feminine Freshness Gel helps to eliminate feminine odor with a paraben-free, easy-to-use formula. As the only OTC product specifically designed to match healthy vaginal pH levels and relieve feminine odor, one application delivers results that last for up to three days. Additionally, the gel stays in place so it's not messy for women to use.
"I always tell my patients to stay away from douches and any scented vaginal products," said Dr. Bohn. "If it has a fragrance and it's supposed to make contact with the vagina, there's potential for a subsequent infection of some kind. Your vagina has a natural odor that is unique to you, and that's perfectly normal. Your normal scent - whatever that may be - comes with balanced pH levels in the vagina. And the new Stay Fresh Gel is specially formulated to maintain vaginal balance."
Also included in the new suite of products is MONISTAT Complete Care(TM) Probiotics plus Antioxidants, a proactive approach to vaginal health. The oral capsule, taken daily, contains the only probiotic strains clinically proven to help maintain both urinary and vaginal health. Paired with antioxidants (Vitamin A and Vitamin C) to support the immune system, the capsule contains lactobacillus reuteri and lactobacillus rhamnosus, which have shown to be effective in managing recurring urinary tract infections and recurring yeast infections.
"With most other probiotics, it is not clear how much benefit actually reaches the vaginal canal," Dr. Bohn continued. "With the probiotics in Complete Care Probiotics Plus Antioxidants, studies were done which showed that the probiotics reached the vaginal canal and helped maintain the normal vaginal balance."
The popular Chafing Relief Powder-Gel®, which provides daily prevention from chafing and irritation by forming a silky, breathable barrier on skin; and the benzocaine-free Instant Itch Relief Cream, which provides long-lasting relief from intense itch by helping heal the skin instead of just numbing it, continue to offer the same great benefits, now under the Complete Care banner.
"We've been proud to offer women relief from everyday issues like vaginal itching, razor burn and chafing for years, and we're thrilled that we've been able to truly take the MONISTAT brand from cure to care with the introduction of our Complete Care line," said Moyer.
To learn more about the new MONISTAT Complete Care(TM) products, visit www.monistat.com.
MONISTAT®( )Vaginal Antifungal products are the #1 doctor-recommended over-the-counter, antifungal yeast infection treatment that relieves symptoms and cures the infection. The Brand offers a portfolio of products, including 1-, 3- and 7-Day treatments, which are available in three forms - ovule, cream and suppository - and are designed to help women confidently address their vaginal health needs on their terms. And now MONISTAT® goes beyond curing yeast infections to complete feminine care with the Complete Care(TM) line of products. For more information, visit www.monistat.com.
The active ingredient in MONISTAT® is Miconazole Nitrate.
About Insight Pharmaceuticals:
INSIGHT Pharmaceuticals, LLC is a consumer products company whose strategy is to generate growth by acquiring brands with solid consumer equity that can be further developed through their merchandising and marketing expertise. The company strengthens its portfolio of brands by employing a variety of strategies, all with an in-depth understanding of the heritage of the brand and the needs of the consumer. Additional information about Insight Pharmaceuticals can be found at www.InsightPharma.com.
Media Contact: Company Contact: Kaitlin Bitting Cassie Hallberg allen & gerritsen INSIGHT Pharmaceuticals, LLC Vice President - Public Relations Brand Director, MONISTAT(R) KBitting@a-g.com email@example.com 856-986-4206 267-852-0542