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TRUSTe Announces Multi-Stakeholder IoT Privacy Tech Working Group as Next Step to Help Enhance Consumer Privacy in Internet of Things

Companies mentioned in this article: TRUSTe

SAN FRANCISCO, July 11, 2014 /PRNewswire/ -- At the first Internet of Things Privacy Summit in Silicon Valley, California today, TRUSTe announced the formation of a multi-stakeholder IoT Privacy Tech Working Group to identify the technical standards and best practices necessary to help enhance consumer privacy in the Internet of Things (IoT).

The goal of this Working Group is to evaluate the current technical standards and specifications impacted by the IoT and identify which standards bodies and consortia are appropriate to continue the detailed development of solutions to protect user privacy in this next evolution of data driven devices and services.

The Internet of Things Privacy Summit brought together 26 speakers and over 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions. Across eight sessions the group reviewed the latest research, use cases and debated the adequacy of current regulations and whether a new privacy model was needed for connected devices.

Speaking at the close of the Summit, Chris Babel, CEO of TRUSTe said:

"This multi-stakeholder working group is the bridge from the important discussions we've had at the Summit to where the detailed work begins to draw up technical standards to help companies develop the privacy solutions that are needed to protect consumer privacy in the Internet of Things.

"It is a crucial next step to bring a like-minded and highly motivated group of experts back around the table to determine what infrastructure the IoT must support to protect privacy.

"We welcome the initial support of some of our Summit event partners including the Center for Democracy & Technology, the Future of Privacy Forum and the Online Trust Alliance and call on the wider community with expertise in this area to join us in this important endeavor."

Joseph Lorenzo Hall, Chief Technologist, Center for Democracy & Technology said:

"As the Internet of Things increasingly becomes part of our daily lives, privacy is a key element which standards must support. CDT has a long history of public interest work in support of digital rights in technical standards, and we are pleased to work with TRUSTe and its partners in this effort."

Christopher Wolf, Founder and Co-Chair of the Future of Privacy Forum said:

"The conversation that began today at the IoT Privacy Summit was an important first step in the creation of standards that will promote IoT privacy for all. The Future of Privacy Forum welcomes the opportunity to join as initial partners in the Tech Working Group and we look forward to other key parties joining so this can truly be a cross-industry initiative."

Craig Spiezle, Executive Director and President, Online Trust Alliance said:

"Multi-stakeholder approaches driven by industry and business are key to enhance online trust, promote innovation and the vitality of online services. This working group will work to address the mounting security and privacy concerns, while promoting transparency and user controls. As a facilitator of such efforts, OTA looks forward to working with TRUSTe and other leading organizations."

The first meeting of the IoT Privacy Tech Working Group will take place in the next three months. Detailed outcomes of the Group's work will be presented in a special panel at the next IoT Privacy Summit on June 18, 2015.

Groups and individuals with expertise in this area should e-mail to register their interest.

About the Internet of Things Privacy Summit

The Internet of Things Privacy Summit brought privacy experts, regulators and IoT innovators together to define the privacy needs of the new interconnected world and scope out the next generation of solutions. For further details and recordings of the keynotes and panel sessions of the first Summit on July 10, 2014 see

Save the date for the 2015 Internet of Things Privacy Summit II on June 18, 2015 at the Computer History Museum, Mountain View, California.

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please visit