Tuesday, July 22, 2014 Last update: 4:03 PM
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Certain Streamlines Configuration and Deployment of Personalized Mobile Event Apps

Companies mentioned in this article: Certain Inc.

SAN FRANCISCO -- (BUSINESS WIRE) -- Certain Inc., the leading provider of enterprise event management solutions, today announced its new built-in mobile app capability that enables marketers and event professionals to easily configure a personalized mobile experience for each attendee. This new offering means that Certain customers can now configure and deploy mobile apps within the event management platform eliminating the need for additional development projects and the risk of data synchronization issues.

Certain Mobile for Every Event - My Calendar (Photo: Business Wire)

Certain Mobile for Every Event - My Calendar (Photo: Business Wire)

“Certain’s mobile strategy is to provide customers a range of mobile event solutions that meet their requirements while easing the time and resources necessary for mobile app development,” said Peter Micciche, CEO of Certain. “Our new offering provides marketers and event planners a streamlined approach to mobilizing every event. Recognizing that the requirements of many events are unique, Certain also partners with best-of-breed mobile app platforms such as QuickMobile. The end result is one platform that empowers marketers and event professionals to mobile-enable personalized experiences for their attendees at every event.”

With Certain Mobile, event organizers configure their HTML5 and native mobile apps directly within the Certain platform without having to build a separate app or transfer event data to a different environment. As event builders are setting up their event, they simply turn on mobile access and configure the specifics of their mobile app. The app’s interface reflects their event or corporate branding and personalizes the event experience for attendees by directing them to the most relevant event content and connecting them with the right event participants from their mobile devices. In addition, the easy-to-use, built-in native mobile app configuration increases mobile adoption among attendees by facilitating earlier app delivery and a consistent look and feel throughout the event lifecycle.

“With the new functionality in Certain Mobile we can easily mobile-enable our events with minimal resources to cost-effectively ensure that our attendees are fully engaged throughout the event directly from their smart devices,” said Alison Becker, Sr. Director Experiential Marketing, Ciena. “With customer engagement being top of mind for Ciena, the ability to design and deploy a mobile solution that fits the requirements of any size event is an ideal addition to our integrated digital and experiential marketing strategy.”

A few of Certain Mobile’s key features include:

  • Personal Agendas: An attendee’s personal agenda automatically displays on their mobile app upon login. They then can add or remove sessions or activities directly from their mobile device.
  • 1-to-1 Meetings: An attendee’s 1-to-1 meetings also automatically display on their mobile app upon login. They can continue to request or accept additional appointments directly from their mobile device.
  • Attendee Lists: Event organizers can configure attendee and speaker lists to promote social interaction between event participants.
  • Social Media Integration: Attendees can post to social networks directly through an integrated Twitter feed and link to many other social networks including LinkedIn, Facebook and Instagram.
  • Digitized Maps: Event organizers can configure digitized venue and Google maps that help attendees locate where they need to be at all times and find nearby places of interest.

“We are pleased to partner with Certain to offer mobile app configuration for events of all shapes and sizes,” said Robin Jones, Chief Marketing Officer at QuickMobile. “Our two companies excel at servicing the needs of the Fortune 500, and the seamless integration of our two platforms will help our mutual clients deliver a wide range of mobile functionality to engage attendees and maximize results at all their events.”

Certain will be demonstrating these new capabilities at the upcoming webinar, “How to Craft an Effective Mobile Event App Strategy”, Wednesday, July 30, 2014. Register and receive the new mobile ebook, “How to Craft Your Mobile Event App Strategy”.

About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with marketing automation and CRM systems to help move prospects through the buying cycle faster; and the Certain Event Success Hub™ includes industry partners that extend event management capabilities. Our Lead Intelligence adds event-level interactions to not only track what attendees are doing, but also understand their actual interests in order to drive more personalized lead nurturing and effective sales follow-up.

The Certain platform enables attendee management, utilizes a mobile app to simplify and speed-up event registration and management, provides event branding as well as social and mobile participation, and facilitates 1-to-1 meetings that engage audiences and maximize event value for all participants. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information please visit www.certain.com.


Copyright © Business Wire 2014
Contact:

Certain, Inc.
Michelle Schofield, 415-345-2741
Director of Marketing
mschofield@certain.com