PHOENIX, July 16, 2014 /PRNewswire-iReach/ -- Leading B2B marketing agency KEO Marketing knows that businesses often plan marketing campaigns--and then assess their success--based on analytics.
In other words, for marketers, it's all about the metrics. And when it comes to finding those metrics, the top choice by far is Google Analytics.
So it's important that marketers stay alert for any changes and additions to Google Analytics that may impact the information they can get and how they find it.
To help ensure marketers are aware of some of the most important recent happenings, KEO Marketing has created a Marketer's Guide entitled "Top 10 Changes in Google Analytics." This succinct, easy-to-read paper sums up the major developments that determine the data available to you.
This new guide from KEO Marketing shares some quick insights about several of the biggest updates and additions to Google Analytics. The most significant to most marketers is likely the transition to secure search, which cuts off the availability of valuable keyword data. This guide also offers insights on other (more positive) changes, including new demographic information and the attribution modeling tool.
Download this valuable Marketer's Guide from KEO Marketing today.
About KEO Marketing
KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company's solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world's largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information visit http://www.keomarketing.com.
Media Contact: Jennifer McQuesten, KEO Marketing Inc, 480-413-2090, firstname.lastname@example.org
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE KEO Marketing Inc