DURHAM, N.C. -- (BUSINESS WIRE) -- Bioventus, a leader in active orthopaedic healing, today announced that Jeffery A. Acuff will join the company on July 15, 2014 as its new Vice President, US Sales. Acuff, an experienced healthcare executive known for achieving exceptional sales results and building high-performing teams, will become a member of the Bioventus Executive Team and report directly to Tony Bihl, Chief Executive Officer.
In this role, Acuff will be responsible for providing strategic sales direction and delivering profitable sales growth for the US business. He will play a key role with the Executive Team, helping to guide the growth of our existing business and to develop new sales channels in line with our Orthobiologics strategy.
“Jeff joins us with a breadth of sales leadership experience and experience in Biologics,” Bihl said. “This experience will be an important part in furthering our strategy to be a global leader in Orthobiologics.”
Acuff previously served as Senior Vice President of Commercial Operations at BioD where he developed and executed the commercial strategy at the biotechnology company. Prior to BioD, Acuff was Vice President of Sales, Americas at Varian Medical Systems where he developed and led the commercial strategy and implementation for its Radiation Oncology business.
Previous to Varian, Acuff was Vice President of Sales in various roles at Medtronic. During his thirteen years with the company, Jeff led both mature and fast growing sales organizations in multiple markets, built a new sales organization for the Biologics business and drove transformation within the businesses that he led.
He holds a Bachelor of Business Administration from University of Memphis.
Bioventus is a biologics company that delivers clinically proven, cost-effective products that help people heal quickly and safely. The company’s innovative products include market-leading devices, therapies and diagnostics that make it a global leader in active orthopaedic healing. Built on a commitment to high quality standards, evidence-based medicine, and strong ethical behavior, Bioventus is a trusted partner for physicians worldwide.