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Momentum Builds For Apptio As Technology Business Management (TBM) Takes Off In Europe

Companies mentioned in this article: Apptio

BELLEVUE, Wash. and LONDON, July 17, 2014 /PRNewswire/ -- Apptio, the leading provider of Technology Business Management (TBM) SaaS applications, is expanding its footprint in Europe as an increasing number of customers adopt TBM. Over the last 18 months, Apptio has grown its European operations into Germany, Benelux, and the Nordics to serve growing demand.

Apptio's European clients include world-leading insurers AXA and Swiss Re, as well as IAG, parent company of British Airways, Vueling and Iberia. In addition to these brands, Apptio counts among its customer base some of the region's largest banks, energy, media and transportation organisations. To increase customer service support and sales demands, the company has opened several new offices and grown its headcount to nearly 50 in the region.

Also this year, Apptio opened a datacentre in the Netherlands, its first outside of the US. The new datacentre is designed to meet the region's data security standards and is ISO 27001 certified. This move provides our expanding list of EU-based prospects the valued option of siting their data within the EU.

Colin Rowland, Apptio vice president of EMEA, commented on the recent growth of Apptio's regional operations: "These are momentous times for Apptio. The largest and most innovative companies in Europe are now using our applications to run their IT department more like a business. We're thrilled to see the growing adoption of TBM through our expanding customer base at a time in the economic cycle when more customers are using Apptio to innovate for growth."

In June, Apptio participated in and sponsored the inaugural TBM Council European Summit at the Tower of London. Apptio serves as the technical advisor to the TBM Council, a non-profit organisation dedicated to promoting best practices for TBM. Attendees included more than 140 senior IT leaders from companies such as Lloyds, RSA, Zurich, RBS and Nationwide Building Society.

According to Chris Pick, TBM Council president and Apptio CMO, key takeaways from the event included:

    --  The role of the CIO is changing. Unsurprisingly, CIOs describe their
        role as dynamic and ever-changing. However, many find themselves without
        a strong support system in place to guide them to success. In
        partnership with the 140 attendees of the inaugural summit, it's the
        goal of the TBM Council to provide a peer network throughout Europe to
        support IT leaders.
    --  Strong demand for a unified model. Summit attendees were unanimous in
        their support for Apptio's standard business model for IT costing, the
        Apptio TBM Unified Model (ATUM). ATUM helps IT leaders decide which
        costs to measure, how to measure them and what data they'll need to
        communicate their IT spend to the business.
    --  Cloud is complicating IT costing. European IT leaders are struggling to
        track and assign business value to the costs associated with third-party
        cloud services. Inexpensive cloud storage has been embraced across
        Europe, yet many are still finding it difficult to correlate these costs
        to tangible business outcomes.

About Apptio
Apptio is the leading provider of cloud based Technology Business Management software that helps CIOs manage the business of IT. Apptio's suite of applications uses business analytics to provide facts and insights about technology cost, value, and quality so IT leaders can make faster, data-driven decisions. The purpose-built applications help companies align technology spend to business outcomes and automate IT processes like cost transparency, benchmarking, showback/chargeback, operational efficiency, and planning. Powering Apptio's applications is a next generation, in-memory data platform that automates, co-relates, and transforms raw data from all financial, operational, and billing systems; the platform provides analytics about the true cost of applications and services, both on-premises or in the cloud. Hundreds of customers, including more than a third of the Fortune 100, choose Apptio as their business system of record for IT. For more information, visit the Apptio website or blog.

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