BOSTON -- (BUSINESS WIRE) -- DataXu, a leading provider of programmatic marketing software for brands and agencies, today announced it has been named an AlwaysOn Global 250 winner and Lead411 Hottest Company in Boston.
For the third consecutive year, DataXu has been recognized among thousands of domestic and international applicants as an AlwaysOn Global 250 winner. The winners are selected by the AlwaysOn editorial team and industry experts based on the following five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.
“More legacy industries are being redefined by the innovation community, making the companies on this year’s AlwaysOn Global 250, the highest-growth opportunities in today’s private company marketplace,” says Tony Perkins, founder and editor of AlwaysOn.
Additionally, DataXu was selected a Lead411 Hottest Company in Boston. Out of 1,432 qualifying companies, DataXu was named one of the 62 hottest companies.
According to Tom Blue, CEO of Lead411, “This year’s Hottest Award winners are stronger than ever. We expect to see large growth and ‘big things’ from this group.”
“Big data and analytics are transforming the legacy advertising ecosystem,” says Mike Baker, CEO and co-founder of DataXu. “We’re pleased to be recognized for our accomplishments to date, and look forward to continuing to provide our customers the most robust and innovative solution.”
DataXu and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s 12th annual Innovation Summit at the Computer History Museum on July 29 and 30, 2014.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers throughout the buying journey, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit www.dataxu.com or follow us at twitter.com/dataxu.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
Lead411 provides information, news, and research about U.S. companies and their executives. Founded in 2001, its goal has been to focus on quality corporate data that is valid and useful rather than producing as many company records as possible. In addition, Lead411 tracks company news in order to alert its customers about venture financing, new hires, hiring plans, etc. Customers include Gartner, Administaff and ADP.