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DVTEL’s Marketing Strategy for New Mid-Market Products, Asian Expansion and Departure of Marketing Executive

Companies mentioned in this article: DVTEL

RIDGEFIELD PARK, N.J. -- (BUSINESS WIRE) -- DVTEL, the IP video surveillance solutions provider, today announced organizational changes and strategic growth initiatives.

VP of Marketing Kim Loy has left DVTEL after a very short tenure with the company during the first half of 2014. Since then, DVTEL initiated the implementation of a two-year intensive product development effort, aimed at strengthening its product leadership and improving its strategic marketing efforts. The largest wave of new products in the company’s history is already having a positive effect on the top line: Horizon and Meridian — surveillance solutions for mid-market, high-quality installations, Quasar 5MP cameras, Ariel line of cameras, new IR cameras, ioimage analytics over IR cameras, and more.

In parallel, as part of the preparation for the launch of these new products in Asia, DVTEL has built a quality assurance team, Application Integration Center (AIC) and 24/7 technical support activity in its office in New Delhi. Additionally, DVTEL has opened sales and support offices in Hong Kong and Singapore.

“DVTEL continues to focus on driving growth generated by new products and a new marketing focus on vertical markets including Safe Cities, education, healthcare and corporate campuses, correctional facilities and perimeter protection, among others,” said Ziki Peled, COO and Chief Product Officer, DVTEL. “We are now heading toward the best year in DVTEL’s history.”

About DVTEL

With thousands of installations spanning five continents, DVTEL is a world-class developer of video surveillance open solutions, including video management systems, cameras, encoders, video analytics, custom integration and applications. DVTEL works in partnership with system integrators and end users as well as with other leading industry players to be an all-inclusive provider of open solutions on a platform that provides full integration. DVTEL’s product line delivers scalability, flexibility and functionality with the ability to grow seamlessly. Regardless of what you have today; without loss of investment; wired networks or wireless; outdoors or indoors; small, medium or large-scale projects, DVTEL ties everything together. For more information, go to www.DVTEL.com.

DVTEL and ioimage are registered trademarks of DVTEL, INC. All other company names and products are trademarks or registered trademarks of their respective companies.


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