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truBrain Neuroscientists To Launch More Effective, Healthier Alternative To Energy Drinks On Indiegogo

Companies mentioned in this article: truBrain

LOS ANGELES, July 23, 2014 /PRNewswire-iReach/ -- Think Drinks are a neuroscience-backed drink regimen developed to enhance cognitive performance for the long term. They are the first functional focus beverage to give users the competitive edge of sustained energy as an alternative to the temporary fix associated with energy drinks. truBrain will launch Think Drinks on Indiegogo on July 29, 2014, with hopes to raise $50,000 over the course of the 30-day campaign.

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Think Drinks were designed by and for people who want to maximize productivity in their daily tasks in order to achieve the ultimate work-life balance. The product is unique in that it not only gives the drinker an immediate boost, but also has compounding effects over time when used as a regimen. Consumers will likely find that they can work for longer and more productive periods of time to get a job done.

"The eight functional ingredients in Think Drinks were designed to synergistically enhance cognition by supporting attention, focus and memory," said UCLA's Andrew Hill, PhD.

There are three categories of Think Drinks. The morning drink comes in caffeinated and non-caffeinated options. This is followed by a non-caffeinated afternoon drink to sustain mental stamina throughout the day. Finally, there is a turbo drink for whenever an extra boost is required. Think Drinks are vegan, gluten and dairy-free, non-GMO, packed with antioxidants, and naturally sweetened. "This safe beverage is ideal for high performing professionals, working parents, students and everyone in between," said truBrain founder and CEO Christopher Thompson.

Contributors to truBrain's campaign on Indiegogo will receive a tester-pack of all three Think Drinks for just $15. A contribution of $40 earns 5 morning drinks, 5 afternoon drinks, and 2 turbos- enough supply to experience a full week with the difference of Think Drinks. For $100, campaign funders will receive a month's supply of Think Drinks. These are discounted prices for the pre-order campaign.

To learn more about truBrain and receive email updates on products, visit Also be sure to like truBrain on Facebook and follow them on Twitter @truBrain.


truBrain is an accelerator-backed neurotech startup founded by a team of PhD neuroscientists passionate about bringing the oft-overlooked power of brain nutrition to the masses. They have spent years quantifying what attention and focus in the brain and developing a formula to optimize performance. Their formula has been validated by a year of selling the dry recipe and several studies in live working environments. To take the final step and bring the benefits of their studies mainstream, truBrain turned to Indiegogo to fund their first production run of Think Drinks and get the product into consumers hands as soon as possible.

Media Contact: Alex Stegall, Command Partners, (704) 989-6533,

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SOURCE truBrain