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Aristocrat Launches nLive(TM) Virtual Casino Solution for Desert Diamond Casinos & Entertainment

Companies mentioned in this article: Aristocrat

LAS VEGAS, July 24, 2014 /PRNewswire/ -- Leading slot and systems manufacturer Aristocrat has launched an nLive(TM) virtual casino solution for Desert Diamond Casinos & Entertainment. This latest launch adds to Aristocrat's footprint of free play sites, which is the largest in North America. The Desert Diamond nLive site is the first for a casino using a competitive casino management system.

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Players at Desert Diamond Casinos' three locations in Tucson, Sahuarita, and Why, Arizona will now have access to the new nLive free play content through the enterprise's main site, www.ddcaz.com.

The nLive free play site uses Aristocrat's exclusive nLiveLink(TM) technology allowing Desert Diamond Casinos to compare nLive data with the brick-and-mortar operation. The installation at Desert Diamond Casinos marks the first time nLiveLink will be used between Aristocrat's free play site and a competitor's in-house system, fulfilling on Aristocrat's promise to deliver solutions properties want, the way they want them.

Treena Parvello, Director of Public Relations and Communications for the Tohono O'odham Gaming Enterprise, said "We are incredibly excited to deliver this fantastic opportunity to our guests. Desert Diamond Casinos is already Southern Arizona's entertainment leader, and now with Aristocrat's nLive our guests can experience the possibilities in a whole new way online. With fabulous games for both online and in-casino play, the fun never has to stop!"

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said, "We are thrilled to announce this major milestone in our company's history and in the industry's history. The integration between the nLive virtual casino and the property's CMS system show Aristocrat's commitment to supporting interoperability and open platforms."

nLive won the "Innovation Award" in the 2013 Gaming & Leisure Gaming and Hospitality Awards and was named a Casino Journal's Top 20 Most Innovative Gaming Technology Product for 2011.

Aristocrat's nLive/nLiveLink(TM) combination has begun a new era of gaming in the U.S. and have changed the meaning of the word "interoperability." nLive/nLiveLink sites have been proven to drive repeat visits in the land-based casino by allowing players to enjoy the fun, excitement and brand of their favorite casino anytime and anywhere.

nLive is a comprehensive, turnkey solution that empowers casinos to take their brand to players online in a free-play environment. While other platforms brand the online casino to the supplier, nLive empowers the casino to extend its customer experience outside of the casino walls with an incredibly large range of games.

nLive's play-for-fun casino offers players an incredible range of games including some of Aristocrat's favorite games like 5 Dragons((TM)), 50 Lions((TM)), Big Red((TM)), Imperial House((TM)), Miss Kitty((TM)), More Chilli((TM)), Queen of the Nile((TM)) and Sun and Moon((TM)); and table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette.

nLiveLink gives casinos the power to analyze advanced reporting on both land-based and online activity and target players with customized offers. Additionally, nLiveLink empowers operators to learn about their online customer behavior and how it corresponds to land-based behavior.

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About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com.

About Desert Diamond Casinos & Entertainment
Desert Diamond Casinos & Entertainment with three locations in Southern Arizona (Tucson, Sahuarita, and Why), is owned and operated by the Tohono O'odham Gaming Enterprise, an enterprise of the Tohono O'odham Nation. Amenities include unmatched gaming options, fine dining, high-tech meeting facilities, the Monsoon Nightclub and world-class sporting events, music concerts and comedy sets at the Diamond Center. Additional information can be found at www.ddcaz.com or by calling 866-DDC-WINS. Follow Desert Diamond Casinos & Entertainment on Twitter (@DiamondCasinos) and on Facebook.

    Contacts:

    For Aristocrat                                  For Desert Diamond Casinos

    Paul Speirs-Hernandez, Steinbeck Communications  Treena Parvello, Desert
                                                     Diamond Casinos

    +1 (702) 413-4278                               (520) 342-2905

    paul@steinbeckcommunications.com                Matt Smith, SIMG, Inc.

    @steinbeckcomm                                  (520) 321-1111

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SOURCE Aristocrat