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4 Ways "Freebie" Marketing Is Good for Business

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, July 24, 2014 /PRNewswire/ -- Giveaways or "freebies" might seem counterintuitive to a marketing strategy aimed at driving sales, but what many don't realize is that the exposure gained through free promotion can help build your audience and lead to future sales. While realistically not every download of a free content offering will lead to a purchase, your brand can still benefit from establishing its credibility and expertise. If you need further convincing, here are four reasons why free giveaways will result in greater pay-off for your business:

1. Freebies and strategic pricing helps your content get discovered. There are an estimated 350,000 books published each year. Stand out from the crowd by giving readers a reason to choose your book over another.

2. Freebies increase your exposure. Sites like Amazon's Kindle Direct Publishing Program Promoting can place your book directly in front of a large group of people at once. Additionally, promoting your giveaway via email, newsletters, and social media will attract more attention to your content.

3. Freebies can spark reader interest in other product offerings. Thought-leadership builds credibility, expands your following, and persuades readers to become customers.

4. Freebies expand your fan base. You can continue to build upon new relationships with your audience by sharing ideas, posting great content, and making connections on social media. The more you reach out, the more effective you'll be at building and growing your audience.

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For additional context and tips on how to use free promotions as a marketing tool, read the latest article by Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., on PR Newswire's Small Business Toolkit: http://bit.ly/1pLSSCo

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Sarah Skerik
VP, Communications
sarah.skerik@prnewswire.com
201.360.6710

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SOURCE PR Newswire Association LLC