NEW YORK -- (BUSINESS WIRE) -- Selligent, international provider of omnichannel engagement solutions for marketers, will present a retail marketing success story at eTail East 2014, featuring Dutch agency 2organize leveraging the Selligent platform to build customer loyalty for Kruidvat, a division of the global retailing conglomerate A.S. Watson.
Selligent Chief Marketing Officer Nicholas Worth will highlight the campaign and introduce Lars Crama, Business Development Director of 2organize, the Selligent Partner that developed the loyalty card program for Kruidvat.
Kruidvat is the leading drug store chain in the Netherlands and boasts more than 1000 locations across Holland and Belgium. Continually innovating to drive store and online traffic, Kruidvat and 2organize created a personal customer loyalty card with special, timed offers and product promotions targeted specifically at the individual customer cardholder. Using Selligent solutions to power a cross-channel approach, the program has delivered highly successful personalized interaction, with over 6.2 million visits and 2.8 million activations every three months.
“2organize’s work for Kruidvat has earned them the Selligent Partner Award in 2013 and stands out as an excellent example of our solutions helping marketers do their job better, faster and easier,” said Nicholas Worth, Selligent Chief Marketing Officer. “Lars has a great story to tell and we’re proud to be part of that story.”
Selligent’s success story with 2organize and Kruidvat will be presented on Day 2 (August 13) of eTail East 2014, August 11 - 14, at the Philadelphia Marriott Downtown, Philadelphia, PA.
Launched in 1999, eTail is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge.
2organize, a part of Oxyma, focuses on increasing marketing performance, offering sound advice, implementation support and management capabilities all under one roof. Since 2000, 2organize has held a clear vision of customer value, and realizes this vision with a team of 200 experienced specialists in the areas of Marketing and IT, and with a strong partner network.
Selligent is a fast-growing, international marketing automation provider. More than 400 brands in Europe and the US use our solution to power their omnichannel audience engagement programs. Europe’s leading retailers, financial services companies and publishers leverage the Selligent platform to orchestrate their customer communications across multiple channels, including email, site optimization, social, mobile and contact center.