COVINGTON, Ga., July 28, 2014 /PRNewswire/ -- Pure TalkUSA, a leading provider of affordable, no-contract mobile phone service, launched its first TV advertisement today. The humorous spot features a frustrated mom who pulls off her son's thumbs to stop him from making expensive charges on his smartphone.
By adding TV to digital and social, the national carrier is turning up the volume in its effort to gain a greater share of the growing low-cost, no-contract wireless market. FleishmanHillard provided strategic counsel and creative services to introduce the brand to consumers who are in the market for high-value mobile phone service.
FleishmanHillard recognized that many consumers today are spending too much time and money on their mobile phones. Bad decisions follow, from making expensive impulse purchases to obsessing on the latest app. Or, as Nick Childs, FleishmanHillard's executive creative director, says: "Part of that 'smartphone consequence' is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way. And help Pure Talk become the voice of reason for budget-minded Americans."
The 30-second TV spot, "Jeremy," brings this insight to life and will be running in local markets throughout the summer. The goal is to create a message and storyline that stands out in the crowded no-contract telecommunications space.
"Pure Talk understands that many consumers don't want or need to spend so much time on their phones, particularly hard-working families on a budget," said Norman Klugman, chief operating officer at Pure Talk. "With plans starting at just $5 a month, our customers will never have to pay for more than they need."
Pure Talk offers a range of affordable plans starting at $5 a month, with no contracts or hidden fees. Unlimited talk & text packages are available at less than half those offered by the big name-brand wireless carriers, with no sacrifice in quality: Pure Talk operates on the nation's largest GSM network.
There's an affordable Pure Talk phone plan to suit every budget and lifestyle:
-- Simple Plan - Our most affordable monthly plan starts at $5 for 50 minutes. Also available: 250 minutes for $11.95 and 750 minutes for $17.95. Add 150MB of rollover data and 200 MMS (multi-media messages) for an additional $9.95 each month. -- Flex Plan - Receive 130 minutes for $10 a month; any unused minutes rollover. -- Family Flex Plan - Add up to four different lines to our Flex Plan. Each additional line costs just $5 and comes with 60 minutes to share. -- Unlimited Plus Plan - Talk and text as much as you want for $34.95 per month. The plan includes 300 MB of data and 400 MMS for surfing the web, checking email, using apps and sending/receiving photos. For $40.95 per month, receive 1 GB of data and unlimited MMS.
About Pure TalkUSA
A nationwide provider of low-cost mobile phone plans, Pure Talk provides reliable and flexible phone service on the largest GSM network available in the country. Pure Talk never requires a contract and does not charge for roaming or long distance fees. Pure Talk delivers optimally convenient flex plans and network technologies for a better mobile phone experience. To learn more, visit puretalkusa.com.
Contact: Carolyn Smith
SOURCE Pure TalkUSA