BOSTON -- (BUSINESS WIRE) -- FutureM, the annual event showcasing the future of marketing, today announced a number of exciting additions to the 2014 program, including a headline session hosted by David Rose, co-founder and CEO of Ditto Labs. In his presentation, David will explore how “Enchanted Objects” and the Internet of Things will transform how we interact with technology and the way brands connect with consumers. Rose, an award-winning entrepreneur, author and instructor at the MIT Media Lab, recently released Enchanted Objects, a book published by Scribner that investigates how technology is imbuing everyday objects with connectivity and what it will means for businesses.
“For the past seven years, marketers have focused on the smartphone as the hub of the innovation universe. But as David Rose points out, the Internet of Things is changing that paradigm by making everyday objects an equal player the innovation ecosystem,” said Amy Quigley, MITX President. “We look forward to David enlightening attendees on a future in which enchanted objects will become a common part of our lives.”
FutureM also announced the slate of speakers and events for its Startup track. Hosted by Jeff Janer, Former Co-Founder of Springpad, the sessions include a conversation with Frank Gruber, CEO of Tech Cocktail and recent author of Startup Mixology, as well as a panel on new ways to successfully sell to the CMO. The Startup track will also feature a Shark Tank-like pitch competition during which MITX Up startups will compete before a panel of seasoned entrepreneurs and venture capitalists. Judges for the competition include: Scott Savitz, Founder and Managing Partner Data Point Capital, David Beisel, Partner NextView Ventures and Frank Gruber. Other session speakers include:
Early bird registration for FutureM is open through Thursday, July 31 at FutureM.org. FutureM will announce additional speakers throughout the coming weeks. Keep up with FutureM updates in real-time on Twitter (@FutureMBoston) and Facebook.
Established in 1996, MITX – the Massachusetts Innovation & Technology Exchange – is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
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