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Strategy Analytics: Android Captures Record 85 Percent Share of Global Smartphone Shipments in Q2 2014

Companies mentioned in this article: Strategy Analytics

BOSTON, July 30, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global smartphone shipments reached 295 million units in the second quarter of 2014. The Android operating system captured a new record of 85 percent global marketshare, mainly at the expense of BlackBerry, Apple iOS and Microsoft Windows Phone.

Linda Sui, Director at Strategy Analytics, said, "Global smartphone shipments grew 27 percent annually from 233.0 million units in Q2 2013 to 295.2 million in Q2 2014. We estimate worldwide smartphone growth has halved during the past year, from 49 percent a year ago to 27 percent today. Global smartphone growth in the current quarter is at its lowest level for five years, and there are wide variations by region. For example, Africa and Asia are booming, while North America and Europe are maturing."

Woody Oh, Director at Strategy Analytics, added, "Android's domination of global smartphone shipments reached a new peak in Q2 2014, with an impressive 85 percent of all smartphones now running Google's OS. Android's gain came at the expense of every major rival platform. BlackBerry saw its global smartphone share tumble from 2 percent to 1 percent in the past year due to a weak line-up of BB10 devices. Apple iOS lost one point of share to Android because of its limited presence at the lower end of the smartphone market. Microsoft Windows Phone continued to struggle in the United States and China, and its global smartphone marketshare fell from 4 percent in Q2 2013 to just 3 percent during Q2 2014."

Neil Mawston, Executive Director at Strategy Analytics, added, "Like the PC market, Android is on the verge of turning smartphone platforms into a one-horse race. Its low-cost services and user-friendly software remain wildly attractive to hardware makers, operators and consumers worldwide. Rival OS vendors are going to have to do something revolutionary to overturn Android's huge lead in smartphone shipments. Apple's push into the big-screen phablet market and Firefox's expansion into the ultra-low-cost smartphone market later this year are the only major threats to Android's continued growth at this stage."

Exhibit 1: Global Smartphone OS Shipments and Market Share in Q2 2014 (1)

    Global Smartphone Operating System Shipments (Millions of Units)   Q2 '13           Q2 '14
    ---------------------------------------------------------------    ------           ------

    Android                                                                     186.8             249.6

    Apple iOS                                                                    31.2              35.2

    Microsoft                                                                     8.9               8.0

    BlackBerry                                                                    5.7               1.9

    Others                                                                        0.5               0.5

    Total                                                                       233.0             295.2
    =====                                                                       =====             =====

    Global Smartphone Operating System Marketshare  %                Q2 '13           Q2 '14
    ------------------------------------------------                   ------           ------

    Android                                                                     80.2%            84.6%

    Apple iOS                                                                   13.4%            11.9%

    Microsoft                                                                    3.8%             2.7%

    BlackBerry                                                                   2.4%             0.6%

    Others                                                                       0.2%             0.2%

    Total                                                                      100.0%           100.0%
    =====                                                                       =====             =====

    Total Growth Year-over-Year  %                                            48.9%            26.7%

    Source: Strategy Analytics

    (1) Numbers are rounded.

The full report, Android Hits Record 85 Percent Share of Global Smartphone Shipments in Q2 2014, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.

Americas Contact:
Linda Sui / +1 617 614 0735 /

EMEA Contact:
Neil Mawston / +44 1908 423 628 /

Asia Contact:
Woody Oh / +44 1908 423 665 /

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SOURCE Strategy Analytics