NEW YORK -- (BUSINESS WIRE) -- Global creative digital agency POSSIBLE announced today the acquisition of Denver-based mobile application developer Double Encore. The acquisition strengthens POSSIBLE’s mobile app user experience, design and development capabilities, solidifying its position as a leader in delivering innovative, digital brand strategies to Fortune 500 brands. Double Encore will be rebranded as POSSIBLE Mobile over the next 12 months.
This acquisition for POSSIBLE reflects the continued growth of the mobile app market. According to the Flurry Five Year Report, there have been over 1.5 million apps developed for iOS and Android, with consumers spending 86% of their mobile time on apps in less than five years.* Clients globally are moving even faster to develop apps for their brands. POSSIBLE is now positioned, with the acquisition of Double Encore, to move brands more quickly and efficiently into this market, yielding stronger business results for clients.
“To remain the leader in creative innovation, POSSIBLE must continue to expand its capabilities in mobile, including helping clients develop engaging apps specific to their brand needs,” said Shane Atchison, Global CEO, POSSIBLE. “The acquisition of Double Encore contributes to the agency’s ongoing growth strategy, while furthering our ability to deliver world-class mobile experiences for the ‘on-the-go’ consumer.”
The addition of Double Encore brings a new level of technology development to POSSIBLE’s global mobile offering. The new team brings strong user-experience, creative design skills in application development, highly sophisticated technology skills and a culture of thinking what's next in mobile, not what's now. The acquisition also adds a number of clients to the POSSIBLE roster including the PGA TOUR, JetBlue, Major League Soccer (MLS), Kingston Technologies and Better Homes and Gardens.
“Joining POSSIBLE gives us a chance to put our technical skills to use with an agency that understands the importance of mobile, while providing even more value and capabilities to our amazing clients,” said CEO Ben Reubenstein of Double Encore. “Having worked on many projects together, we see a natural fit to our work styles and ability to think creatively on behalf of our clients. This is an exciting period of growth for POSSIBLE, and we look forward to helping fuel it.”
*Statistics based on the Flurry Five Year Report, March 1, 2014.
POSSIBLE is a global creative digital agency that cares about results. We back up every idea with real-world insights to create work that makes a difference — and makes a measurable impact. On paper, POSSIBLE is 25 offices spanning five continents. In practice, we are 1,100+ people offering local expertise to some of the world’s most dynamic brands. These include Microsoft, P&G, Starwood Hotels and Resorts Worldwide, The Bill & Melinda Gates Foundation, AT&T and Coca-Cola. POSSIBLE is part of WPP Digital; for more information, visit possible.com, or follow us on Twitter@possible, on facebook.com/possible and linkedin.com/company/possible.