SALT LAKE CITY -- (BUSINESS WIRE) -- TreeHouse Interactive (http://www.treehousei.com/), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, is pleased to present the next webinar in its Content Marketing Mechanics series, Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program. The live webinar will feature David Raab, principal analyst of Raab Associates, which produces the annual B2B Marketing Automation Vendor Selection Tool (VEST).
Many marketers are realizing significant results when effectively delivering content to prospects during the early stages of the purchase process. But, where do you start? What options are available? What features should you look for? These are all questions that will be answered by Marketing Automation Platform (MAP) expert and industry analyst David Raab. Raab will outline key content marketing program requirements and highlight what to look for in content marketing solution offerings, as well as discuss different approaches to consider when automating a content marketing program.
"The vast majority of companies are talking about implementing some form of content marketing program, but the questions are, 'How do I start? What are the best practices? What tools can I use?" said Erich Flynn, CEO, TreeHouse Interactive. "Our next webinar featuring marketing automation expert David Raab will provide an informative discussion of how to methodically build and automate a content marketing program, which content marketing features to look for in available tools, and how to successfully integrate content marketing into your overall marketing efforts for the best results."
About David Raab
Principal David Raab has more than 30 years' experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of the annual VEST report, which compares leading marketing automation platforms (MAP), and Guide to Customer Data Platforms.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998 and is the first MAP to fully integrate a content marketing solution into its marketing automation platform. For more information, visit http://www.treehousei.com or call 801.576.8428.
Key words: content marketing, marketing automation, marketing automation platform
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