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Global M-Commerce 2014: Smartphones & Tablets

Companies mentioned in this article: ReportBuyer

LONDON, Aug. 6, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Global M-Commerce 2014: Smartphones & Tablets

http://www.reportbuyer.com/telecoms/handsets_devices/smartphones/global_m_commerce_2014_smartphones_tablets.html

1.) M-Commerce increasing rapidly worldwide

A new report by Hamburg-based secondary research organization yStats.com, "Global M-Commerce 2014: Smartphones and Tablets", covers the latest trends and developments in mobile shopping. Yücel Yelken, CEO of yStats.com notes that mobile shopping is transforming the retail industry worldwide, as mobile traffic to retail sites surges and the variety of products purchased on mobile grows. M-Commerce sales worldwide were estimated to top EUR 100 billion last year as the increasing penetration of smartphones and tablet computers fuels the spread of mobile shopping.

The yStats.com report goes on to point out that regarding M-Commerce worldwide, smartphones and tablets differ in their impact, consumer behavior and preferences when shopping on mobile.


Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.

There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.

On both mobile platforms, the sale of digital goods, tickets, and bill payments make up the largest share of M-Commerce, but sales of physical goods such as clothing are rising fast. A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce.

Variety of major players in mobile shopping worldwide
Globally, E-Commerce merchants and traditional retailers are trying to capture the booming M-Commerce market. In the USA, mobile apps of Amazon and eBay are popular, while retailers such as Walmart, Marcy's and Home Depot report increasing traffic to the mobile versions of their websites. In Latin America, an E-Commerce merchant MercadoLibre saw its M-Commerce sales through its mobile website and app grow throughout 2013 reaching over 10% by the end of the year. The Otto Group, Germany-based multi-channel mass merchant, adopted a new mobile initiative in early 2014, with the aim of generating 50% of online traffic to all its brands through mobile devices, while the German online clothing retailer Zalando began an upgrade of its mobile application for use in international markets. UK-based fashion online retailer ASOS generated almost a third of its website traffic from mobile devices. In Russia, online retailers such as Ozon.ru see growing traffic from mobile, while online clothing retailers such as Lamoda and KupiVIP have launched mobile applications. Japan's E-Commerce giant Rakuten has seen mobile traffic to its website increase and has acquired a mobile messaging service. Meanwhile, South Korean online merchant Gmarket launched a new mobile shopping concept: a virtual store which combines online and offline shopping with mobile devices.

Regional leaders in M-Commerce
In North America, one of the most advanced regions in terms of M-Commerce, the US market generates several tens of billion EUR of mobile retail sales, with its share on total online retail reaching over 15%. M-Commerce sales are sensitive to seasonal variation, with Q4 being especially lucrative on Cyber Monday and Black Friday, when the share of M-Commerce is even higher than throughout the year. In Latin America, consumers are starting to embrace mobile shopping, as mobile penetration grows and retailers launch mobile apps. The population most engaged in mobile shopping in Latin America is Mexico which also has the highest smartphone penetration on total population. Brazil, the region's largest market ranks next by mobile shopper penetration. In Argentina, the share of M-Commerce on total online retail sales does not exceed several percentage points, which is, however, more than in many other Latin American countries.

In Central Europe, Germany leads in penetration of smartphone/tablet owners who shop on mobile at least once a week. M-Commerce sales in Germany reached over 10% of the total online retail sales in 2013. In Western Europe, UK leads by share of mobile retail on total B2C E-Commerce sales, with sales from tablets growing faster than sales from smartphones. In France, over a quarter of online shoppers planned to purchase from mobile in 2014, while in the Netherlands over 2 million people already engage in mobile shopping. In Eastern Europe, mobile shopping is developing in Russia as a growing share of the 143 million population obtains access to the mobile Internet. Around a third of mobile Internet users in Russia purchase products from online shops via their devices. In Turkey, where mobile Internet already accounts for the largest share of Internet subscriptions, a significant double-digit share of smartphone owners shops via mobile.

In Asia-Pacific, South Korea sets the newest trends for global M-Commerce, such as integration of mobile shopping into messaging platforms. In Japan, a high double-digit share of mobile users shops via their devices. The number of mobile Internet users in China topped half a billion in 2013, with over a hundred million of them engaging in M-Commerce.

In the Middle East & Africa, M-Commerce has a high potential, as most of the Internet users access the web through their mobile phones. Both in South Africa and in the UAE the share of Internet users shopping though mobile phones already reached a high one-digit number.

2.) About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and Company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

1. Management Summary

2. Global
--M-Commerce Overview, 2014
--M-Commerce Trends - Smartphones and Tablets, 2014
--M-Commerce Trends - Apps and Browsers, 2014
--Smartphone and Tablet Penetration in Selected Countries, in % of Total Adult Population, 2013
--Breakdown of Mobile Shopping Intention, in % of Mobile Users, March 2013
--Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Developed Markets, May 2013
--Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Emerging Markets, May 2013
--Mobile Shopper Penetration, by Online Purchases Made on Tablets and Smartphones, in % of Smartphone and Tablet Owners, by Region, 2013
--Breakdown of Frequency of Mobile Purchase, in % of Online Shoppers, by Tablet and Mobile Phone or Smartphone, 2013
--Actions Taken As a Result of Seeing Advertising or a Promotion, by Smartphone and Tablet, Incl. "Purchased a Product/Service Online", in % of Smartphone and Tablet Owners, 2013
--Frequency of App and Browser Usage for Shopping on Mobile Phone or Smartphone, in % of Mobile Shoppers, 2013
--Share of Smartphone App Users Using Shopping/Retail Apps Regularly, in %, by Selected Countries, 2012
--Products and Services Purchased on Mobile, in % of Mobile Shoppers, March 2013
--M-Commerce Sales, by Tablets, Smartphones and Total, in USD billion and in % Y-o-Y Growth, 2012 - 2018f
--Top 5 Companies by M-Commerce Sales, 2013e

3. North America

3.1. USA (Top Country)
--M-Commerce Overview and Trends, 2014
--M-Commerce Sales, Excluding Travel and Tickets, in USD billion, and in % Change, 2011-2017f
--Share of M-Commerce Sales on Total B2C E-Commerce Sales, Excluding Travel and Tickets, in %, 2011-2017f
--Quarterly M-Commerce Sales, in USD billion, and in % Year-on-Year Change, Q1 2012 - Q3 2013
--M-Commerce on Cyber Monday and Black Friday, Incl. Share of Total Online Traffic to Retail Websites, Share of Total B2C E-Commerce Sales, Average Value per Order, by Smartphones and Tablets, 2013
--M-Commerce Sales, Excluding Travel and Tickets, by Tablet, Smartphone and Other Mobile Devices, in USD billion, and in % Change, 2011-2017f
--Number of Mobile Shoppers, in millions, and in % Change, 2011-2016f
--Breakdown of Mobile Shoppers, by Gender, Age Group and Household Income, in %, Q1 2012 & Q1 2013
--M-Commerce Spending per User, by Smartphone and Tablet, in USD, H1 2013
--Breakdown of B2C E-Commerce Spending on Selected Product Categories by Desktop, Smartphone and Tablet, in %, H1 2013
--Shopping Activities Carried Out on Tablet and Smartphone, Total and Breakdown by Location, in % of Mobile Shoppers, Q1 2013

3.2. Canada
--Breakdown of Frequency of Mobile Purchase, in % of Online Shoppers, by Tablet and Mobile Phone or Smartphone, 2013

4. Latin America

4.1. Latin America (Regional)
--M-Commerce Overview and Trends, 2014
--Latin America: Breakdown of Internet Traffic by Device, in %, by Brazil, Argentina, Chile and Mexico, March 2013
--Breakdown of Mobile Shopping Intention, in % of Mobile Users, March 2013
--Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Argentina, Brazil and Mexico, 2012 & 2013
--Mobile Shopper Penetration, by Argentina, Brazil, Chile, Colombia and Mexico, in % of Internet Users, 2012

4.2. Brazil (Top Country)
--Share of M-Commerce Sales on Total B2C E-Commerce Sales, in %, January & June 2011, January & June 2012, January & June 2013
--Mobile Internet Penetration, in % of Mobile Phone Users, 2008 - 2012
--Mobile Internet Penetration, by Income Group and Age Group, in % of Mobile Phone Users in Each Group, 2012
--Share of Mobile Internet Users Using Mobile Applications for Buying, Promotions and Discounts, by Income Group and Age Group, in %, June 2013

4.3. Argentina
--Breakdown of B2C E-Commerce Sales, by M-Commerce and Other, in %, 2013

4.4. Mexico
--Number of Mobile Internet Subscriptions, in millions, 2010 - 2012 & H1 2013
--Breakdown of Product Categories Purchased Online, by Purchased on Desktop/Laptop, Tablet, and Smartphone, in % of Internet Users, 2013

5. Europe (Regional)
--Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Countries, May 2013

6. Central Europe

6.1. Central Europe (Regional)
--Mobile Shopping and Related Activities Carried Out Weekly on Mobile, in % of Smartphone or Tablet Users, by Austria, Germany and Switzerland, January 2013

6.2. Germany (Top Country)
--M-Commerce Overview and Trends, 2014
--M-Commerce Sales, in EUR billion, and Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2012 & 2013
--Mobile Shoppers Penetration on Smartphone Owners, in %, by Gender, Age Group, Income Group and Total, April 2011, April 2012 and April 2013
--Mobile Shopper Penetration on Tablet and Smartphone Users, by Gender and Age Group, in %,2012
--Categories of Products and Services Purchased via Smartphone, in % of Smartphone Users, by Total, Gender and Age Group, 2012
--Product Categories Purchased via Mobile, by Purchased via Tablet and Smartphone, in % of Mobile Shoppers who Shop on Tablet/Smartphone, January 2014
--Breakdown of Payment Methods Used in Mobile Shopping via Smartphone, in % of Mobile Shoppers who Purchased and Paid for via Smartphone, April 2011, April 2012 and April 2013
--Breakdown of Mobile Shoppers who Purchase via Smartphone, by App and Browser Usage for Mobile Shopping, in %, January 2013 & January 2014

6.3. Austria

Product Categories Purchased via Mobile, in % of Online Shoppers, 2012

6.4. Switzerland
--Product Categories Purchased via Mobile, in % of Online Shoppers, 2012

7. Western Europe

7.1. Western Europe (Regional)
--Number of Users Buying via Smartphone in EU5, in millions and in % of Total Smartphone Audience, by Product Category and Total, August 2013
--Smartphone Users Who Access Online Retail via Smartphones, in millions, and Retail Category Reach on Total Smartphone Audience, in %, by EU5 Countries, August 2013
--Devices Used for Browsing Online Purchases, in % of Device Owners, by UK, France and Germany, July 2013
--Devices Used for Making Purchases Online, in % of Device Owners, by UK, France and Germany, July 2013

7.2. UK (Top Country)
--M-Commerce Overview and Trends, 2014
--M-Commerce Sales, in GBP billions and in % of B2C E-Commerce Sales, 2011-2017f
--Share of M-Commerce on Total B2C E-Commerce Sales, in %, Q1 2012 - Q4 2013
--M-Commerce Sales, Excluding Travel and Tickets, by Tablet, Smartphone, Other Mobile Devices and Total, in GBP billion, and in % Year-on-Year Change, 2012-2017f
--Share of M-Commerce on B2C E-Commerce Sales and Share of Mobile Visits on Total Visits to B2CE-Commerce Websites, in % of Total, 2010 - 2012
--Mobile Apps Offered by Top 50 Retailers, by Type, in %, and Mobile Optimized Options Offered by Top50 Retailers, in %, June 2013
--Share of Shopping Done via Mobile Device, by Product Category, in % of Internet Users, September 2013

7.3. France (Top Country)
--M-Commerce Overview and Trends, 2014
--Mobile Optimized Options Offered by E-Commerce Websites, in %, Q1 2013
--Top 5 Websites and Applications in M-Commerce, by Number of Unique Visitors and in % Mobile Audience Reach, Q1 2013 - Q3 2013

7.4. Italy
--Top M-Commerce Website and App Categories Visited on Smartphone, by in % Audience Reach and in % Year-on-Year Growth, 3 Months to November 2013

7.5. Netherlands
--M-Commerce Statistics, Incl. M-Commerce Sales, Share on B2C E-Commerce Sales, Number of Mobile Orders, Number of Mobile Shoppers, Breakdown of Devices Used, Product Categories Purchased, H1 2012 & H1 2013

7.6. Spain
--Activities Following Product Research on Mobile Phone, Incl. Purchase on Mobile Phone, in % of Individuals, by Total , Gender and Age Group, 2013e

8. Eastern Europe

8.1. Russia (Top Country)
--M-Commerce Overview and Trends, 2014
--Number of Mobile Internet Users, in millions, December 2012 & December 2013, and Breakdown of Mobile Internet Users, by Gender and Age Group, in %, December 2013
--Mobile Shopping Activities, by Smartphone and Tablet, in % of Mobile Internet Users on Smartphone/Tablet, May 2013

8.2. Czech Republic
--Mobile Internet Activities, incl. Buying Goods and Services, in % of Mobile Users, 2012

8.3. Turkey
--M-Commerce Overview and Trends, 2014
--Breakdown of Internet Subscribers, by Connection Type, incl. Mobile, in %, Q3 2013 & Q3 2013
--Smartphone Owner Penetration, by Gender and Age Group, in % of Individuals, 2013
--Mobile Shopper Penetration on Smartphone Owners, in %, May 2013

8.4. Poland
--Mobile Shopper Penetration on Online Shoppers, in %, 2012
--In-Store Activities Carried out on Smartphone, in % of Smartphone Users, 2012

8.5. Hungary
--Breakdown of Devices Used for Online Shopping, in % of Smartphone Users, September 2013

9. Scandinavia

9.1. Scandinavia (Regional)
--Mobile Shopper Penetration on Online Shoppers, in %, by Country, January 2013
--Number of Mobile Shoppers, in millions, by Country, 2012 & 2013

9.2. Sweden (Top Country)
--Shopping-Related Mobile Activities, in % of Mobile Internet Users, March 2013

10. Asia

10.1. Asia-Pacific (Regional)
--Breakdown of Mobile Shopping Intention, in % of Mobile Users, March 2013
--Products and Services Purchased on Mobile, in % of Mobile Shoppers, March 2013
--Smartphone Owner Penetration on Total Population and Mobile Shopper Penetration on Smartphone Owners, in %, by Selected Countries, May 2013
--Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries, in %, 2013

10.2. Japan (Top Country)
--M-Commerce Overview and Trends, 2014
--Breakdown of Experience with Mobile Shopping, in % of Mobile Phone Users, November 2013

10.3. South Korea (Top Country)
--M-Commerce Overview and Trends, 2014
--M-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2014f
--Number of Mobile Shoppers, by Platform Type, in millions, H1 2012, H2 2012, H1 2013
--E-Commerce Websites Most Purchased from via Mobile, in % of Smartphone Owners, by Male and Female, April 2013

10.4. China (Top Country)
--M-Commerce Overview and Trends, 2014
--M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, 2011-2017f
--Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2011-2017f
--M-Commerce Sales, in CNY billion, and in % Year-on-Year Change, Q1 2012 - Q3 2013
--Number of Mobile Phone Internet Users, in millions and in % of Total Internet Users, 2009 - 2013
--Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 & 2013
--Breakdown of the M-Commerce Market, by Players, in %, Q3 2013

10.5. Malaysia
--Smartphone Penetration on Mobile Phone Owners, in %, 2012, and Breakdown of Smartphone Owners, by Gender, in %, 2012
--Mobile Shopper Penetration on Smartphone Owners, in %, May 2013

10.6. India

--Number of Mobile Internet Users, in millions, and in % Quarter-on-Quarter Change, Q3 2013 - Q2 2014f
--Share of M-Commerce on B2C E-Commerce Sales, by B2C E-Commerce Players, 2013e
--Most Purchased M-Commerce Product Categories, in % of Mobile Shoppers, 2013e

11. Oceania

11.1. Australia
--M-Commerce Sales, in AUD billion, 2012, 2013 & 2017f
--Share of Mobile Shoppers on Internet Users, by Smartphone and Tablet, in %, May 2013
--Product Categories Most Purchased via Smartphone, in % of Smartphone Owners, January 2014

11.2. New Zealand
--Share of Mobile Shoppers on Online Shoppers, by Smartphone and Tablet, in %, July 2013

12. Middle East & Africa

12.1. Middle East & Africa (Regional)
--Mobile Phone Internet User Penetration, in % of Mobile Phone Users and in % of Total Internet Users, 2012 - 2017f

12.2. Middle East (Regional)
--M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2011-2015f
--Share of M-Commerce on Total B2C E-Commerce Sales, in %, 2012 & 2015f
--Breakdown of Frequency of Mobile Purchase, in % of Online Shoppers, by Tablet and Mobile Phone or Smartphone, 2013

12.3. Africa (Regional)
--Mobile Shopper Penetration on Active Internet Users, in %, 2012 & 2013
--Mobile Shopper Penetration on Active Internet Users, by Selected Countries, in %, 2012 & 2013
--Share of Online Shoppers Who Would Prefer to Shop Online via Mobile Phone Over Shopping via Computer, by Selected Countries, in %, July 2013

12.4. South Africa
--Types of Internet Connection, in % of Households with Internet Access, 2012, and Place of Accessing Internet, in % of Internet Users, 2012
--Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Online Shopping", in % of Urban Internet Users, 2012
--Breakdown of Frequency of Mobile Purchase, in % of Online Shoppers, by Tablet and Mobile Phone or Smartphone, 2013

12.5. UAE
--Most Common Online Activities on a Mobile Phone, Incl. "Online Shopping", in % of Mobile Internet Users, 2012

12.6. Kenya
--Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Online Shopping", in % of Urban Internet Users, 2012

Read the full report:
Global M-Commerce 2014: Smartphones & Tablets

http://www.reportbuyer.com/telecoms/handsets_devices/smartphones/global_m_commerce_2014_smartphones_tablets.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer