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4 Top Tips for Creating Infographics That Work Across Platforms & Channels

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, Aug. 6, 2014 /PRNewswire/ -- Infographics are a preferred content type among marketers for good reason: they are visually enticing, convey complex data in a simplified format, and are shareable on social, email, blogs, and even press releases. When it comes to creating infographics however, there are two common pitfalls: either the infographic is too lengthy and complex, or content creators just don't know where to begin. PR Newswire's Senior Creative Manager, Jamie Heckler, shares her expert advice on how to create infographics for maximum effectiveness:

    --  Start with 101 design basics Sketch out your ideas on paper, receive
        feedback, and create a hi-res original that can be scaled down later

    --  Design with multiple uses in mind Infographics are unique in their
        ability to stand alone while telling a complete story. Think about the
        different ways you can repurpose your infographic for use throughout a
        campaign cycle

    --  Make it viewer friendlyBe concise and refrain from lengthy infographics
        in order to retain viewer attention and convey your message as quickly
        as possible

    --  Make it mobile friendlyAudiences are viewing more and more content via
        smartphones and tablets, so don't risk losing visibility among this
        highly engaged audience

For more tips and discussion on creating infographics that drive results, view the complete blog post "10 Tips for Creating Wildly Successful Infographics" on PR Newswire's Beyond PR blog:

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