LOS ANGELES, CA -- (Marketwired) -- 08/12/14 -- Nativo, the leading native advertising platform for marketers and publishers, and TAN Media, a content marketing specialist agency in the United Kingdom, have announced a landmark partnership that will enable marketers and publishers to embrace and adopt true native advertising at scale in the UK. News of the partnership appeared in the UK on July 31. In this new partnership, the combined strategic strengths of each business will help digital marketers effectively scale true native advertising in the territory, thereby reducing the amount of time and manual effort spent syndicating and trafficking brand marketing content across publisher publications, devices, and platforms through the adoption of an automated native ad solution.
We're excited to partner with a company that understands the power of content marketing and the critical role true native advertising at scale plays in the future of our industry," said Nativo CEO Justin Choi. "TAN's depth of content experience, broad publisher reach, and advertiser demand in the UK market coupled with Nativo's programmatic native advertising platform makes the promise of true native at scale a reality for brand marketers in the UK."
By leveraging Nativo's cross-platform native ad technology, TAN Media will immediately scale its existing distribution business, while also leveraging Nativo's growing network of more than 250 publishers across 2,000 publications, further extending TAN's distribution reach and positioning TAN as the largest provider of true native placement in the UK. TAN Media has deep expertise in creating high-quality, engaging content for brand and agency clients by seasoned journalists and then distributing the tailored brand content to thousands of premium UK publishers.
"As we've seen demand for our services accelerate, our main challenge has been scaling content distribution, and reaching and engaging as many consumers as possible within our clients' target audiences," said Adam Rock, Managing Director at TAN Media. "This partnership with Nativo was a no-brainer for us -- in fractions of the time, we can now natively distribute our content to hundreds of relevant websites simultaneously, and then optimize performance seamlessly across desktop and mobile platforms. This partnership is truly game changing for us."
In addition to helping UK publishers adopt marketing-leading native technology, Nativo and TAN will provide UK advertisers with scaled distribution of their branded content across popular content categories which include Automotive, Business & Finance, Entertainment, Health & Fitness, Lifestyle, News, Parenting, Technology, Travel, Sports and Fashion.
StrategyEye first reported this story.
Nativo is the leader in true native advertising: brand content served within publisher editorial streams, matched to the look and feel of each publication, fully integrated and consumed on the publisher site, across screens to deliver:
- Higher engagement for marketers
- Premium monetization for publishers
- Non-interruptive experience for consumers
Nativo's programmatic platform improves native ad performance by 300%.
Nativo delivers: True Native. At Scale.
About TAN Media
TAN works with the largest network of news media publishers, leading blogs and social media influencers for the UK and beyond. Our journalists, designers and video producers create professional grade editorial content, which can then be amplified using our distribution channels for guaranteed exposure and engagement. Our network includes many of the best known National news and magazine titles, covering all business verticals and UK regions. This vast reach along with TAN's specialist knowledge and resources, gives advertisers a complete end-to-end solution for creating and amplifying branded editorial content.