NEW YORK, Aug. 13, 2014 /PRNewswire/ -- Customer loyalty determines the long-term success of any business: the buyer's journey does not simply end at the point of purchase. Digital, mobile and social channels offer unlimited access to the product reviews, peer recommendations, and earned media that have become the main sources of influence in consumer purchasing decisions.(1) It is the responsibility of marketers to use this information as part of a post-sales engagement strategy to address the specific and evolving needs of customers.
"Through a combination of social listening and other buyer research, you can ensure that your brand strategy is tightly aligned to what matters most for your customers across the relationship lifecycle," says Ken Wincko, PR Newswire's Senior Vice President of Marketing, "Then you can focus on delivering the specific content that your audience will value at each stage of the buying cycle to build an ongoing dialogue and relationship with them."
Wincko will join a panel of marketing thought-leaders at the 2014 B2B LeadsCon Summit in New York City on August 14(th) for a session titled, "Why Customer Retention is Key: Tools and Techniques to Build Lifetime Value." The discussion will focus on how to understand the customer's perspective and build mutual trust that results in their long-term business.
For more information and to register online, visit: http://www.leadscon.com/leadsconny/register/
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Marketing Manager, PR Newswire
(1) 2014 Nielsen Report "The Role of Content in the Consumer Decision Making Process"
SOURCE PR Newswire Association LLC