ORLANDO, Fla., Aug. 19, 2014 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value / ROI of their solutions to ever more frugal prospects and customers, today announced the addition of several key Value Experts to the Alinean team.
Marc Salzman joins Alinean as VP Products, helping define and drive Value Matrix(TM) messaging services, the Alinean ValueStory® product roadmap, and development and launch of new Value Expert(TM) sales and channel partner training services. Before joining the Alinean team, Marc was a customer of Alinean's at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle's Insight Program, an offering designed to demonstrate to clients the business value of Oracle's technology solutions.
Ron Paxton joins Alinean as a Principal Analyst, working hand in hand with B2B sales and marketing leaders to develop highly effective value messaging, tools and training. In his new role with Alinean, Ron leverages his years of experience with Symantec, where he was most recently the Senior Manager for Global Sales and Marketing Operations and ran the Value Management Office (VMO). Ron also brings practical field experience from his successful sales / consulting roles with Symantec, IBM Global Services and Fujitsu / Amdahl.
Robert Hodge joins Alinean as VP, SMB Accounts, targeted to grow Alinean's messaging, tools and training services within the small and medium sized market segment. Robert brings extensive experience in business development with Brainshark and LexisNexis.
"Improving the ability for sales reps and channel partners to communicate and quantify unique value to prospects is a top issue for sales and marketing leaders," says Tom Pisello, CEO and founder of Alinean. "Adding several key resources with practical hands-on experience provides our clients with the value messaging, interactive tools and sales training needed to address this top priority."
Alinean empowers B2B vendors to better connect, engage and sell to today's economic-focused buyer via the development and delivery of value messaging, interactive tools and sales training. Alinean-powered value storytelling, financial justification and ROI / TCO create more compelling value-focused conversations and proposals -- generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.
Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.?