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Content Marketing and Brand Journalism: The Next Great Practice in PR

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- The average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook.[1] Given the brevity of today's news cycle, commanding attention from journalists has become more of a challenge. However, digital media such as social networks, blogs, and mobile mean that communicators don't have to rely solely on reporters to amplify their stories.

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Learn how content marketing and brand journalism are evolving the practice of PR by registering for the 2014 PR Daily World Conference: http://prn.to/1mcDrRG

Through content marketing and brand journalism, communicators have more control over what messages they want to say to their audience, who they want to see it, and where those messages should be seen.

Public relations professionals and digital media enthusiasts are invited to learn more about the growing impact of content marketing and brand journalism at 2014 PR Daily World Conference on November 5-6 in New York City. Presented exclusively by Ragan's PR Daily and PR Newswire, this conference will explore topics such as:

    --  Creating a content strategy across multiple platforms
    --  Writing content that readers want to share
    --  Using visual storytelling techniques to tell your brand's story
    --  Preparing for and managing an online crisis
    --  Measuring the value of social media initiatives

Presenters include senior marketing and communications thought-leaders from major brands including Mashable, IBM, Cleveland Clinic, Mastercard, Whole Foods, and more.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Ragan Communications

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry -- Ragan.com and PRDaily.com. Together, these daily news sites attract nearly 1.2 million global visitors per month. The company also covers the health care and HR communication industry with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

[1] Meeker's 2014 Internet Trends Report

Contact:

Sarah Skerik
VP, Strategic Communications
sarah.skerik@prnewswire.com
201-360-6710

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Logo - http://photos.prnewswire.com/prnh/20140819/137451
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SOURCE PR Newswire Association LLC