SEATTLE -- (BUSINESS WIRE) -- Highspot, the intelligent content platform that optimizes how marketing and sales teams leverage content to engage customers and drive revenue, today announced updates to its service. Focused on transforming sales portals and playbooks, Highspot now integrates with Salesforce.com, Box and Dropbox, delivers a significantly enhanced experience on tablets and mobile phones, and provides smart feeds for real-time customer and competitive intelligence.
Customers can now rely on Highspot to ensure important business content, including product marketing materials, market intelligence data and sales playbooks, is updated dynamically, analyzed for performance, and ranked by importance, all with a customized view for each team or individual. While other products on the market focus on simply manually managing content, Highspot optimizes sales-critical content via its data science and machine learning capabilities, resulting in increased seller effectiveness, improved sales management visibility, and on-the-fly delivery of insights to marketing so they can produce content that drives revenue.
“In speaking with organizations of all types about their information challenges, we’ve learned that one of the greatest needs in business today is having intelligent, powerful access to sales materials,” said Robert Wahbe, CEO and founder of Highspot. “Our customers have asked for deeper integration with services important to their sales teams like Box and Salesforce.com and our latest release delivers on that and more.”
Notable Highspot updates and additions
Semantic search and discovery
According to Forrester Research, approximately six out 10 times they search, people fail to locate the information they’re looking for at work. Highspot’s goal is to transform the way people in the enterprise connect to information and expertise. It employs machine learning to not only store and categorize a company’s internal documents, but also analyzes how users interact with content, intelligently recognizing each individual’s trends and preferences.
Seattle, Wash.-based Highspot optimizes how marketing and sales organizations discover and leverage their most valuable working content. The Highspot service enables organizations to create portals, execute sales playbooks, track market intelligence, on-board and train employees and simplify team sharing. Rather than simply manually managing content, Highspot uses its industry leading data science platform to deliver predictive analytics, semantic search, and actionable insights. For more information please visit www.highspot.com.