Tuesday, September 23, 2014 Last update: 7:03 AM
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MassMutual’s Amit Phansalkar to Host FutureM 2014 Data Track Featuring Experts from Wayfair, SHIFT and Search Engine Land/Marketing Land

Companies mentioned in this article: Massachusetts Innovation & Technology Exchange

BOSTON -- (BUSINESS WIRE) -- FutureM, the annual event showcasing the future of marketing, today announced that Amit Phansalkar, Chief Data Officer of MassMutual, will host the data track at this year’s event. Co-located with the HubSpot INBOUND conference, FutureM will take place at the Boston Convention & Exhibition Center, September 16-18. To register for the event, visit FutureM.org.

The FutureM 2014 data track will feature a number of experts in the big data marketing ecosystem, including senior director of Analytics at Wayfair, David Drollette, who will discuss how data can be used to benefit the customer. David’s session will highlight a customer first approach to data analytics, sourcing data from in-store visits, call centers, mobile apps and credit card data. His talk will break down the ways marketers can harness data and predictive analytics to evolve products and services in order to create a richer experience for the customer.

“Most marketers are drowning in data and have only reached the tip of the iceberg when it comes to how they can actually use it,” said Amy Quigley, MITX President and host of FutureM. “The data track will drill down into the ways we can harness data and predictive analytics to create better experiences on and offline that benefit brands and their customers.”

Additional sessions scheduled for the data track include, “Turning Data into Insights” with Christopher Penn, Vice President of Marketing Technology, SHIFT Communications; and “Programmatic: Disrupting the Disruptors” with Ginny Marvin, Paid Media Reporter for Search Engine Land & Marketing Land.

Other FutureM conference tracks and hosts include:

  • Creative: Tom Simons, Chairman, PARTNERS+simons
  • Sports Marketing: Isaiah Kacyvenski, Head of Sports & Fitness Segment, MC10 & Former NFL Linebacker
  • Engaging Content: Michelle Heath, Founder & CEO, Growth Street Marketing
  • TV & Video: Mike Proulx, Executive Vice President, Digital & Director of Social Media, Hill Holliday
  • Paid & Earned: Monica Wright, Director of Audience Engagement, Search Engine Land & Marketing Land

FutureM’s Platinum Sponsors include, Arnold Worldwide, Cantina, Celtra, Dunkin’ Donuts, Fiksu and Mullen. Gold sponsors include, Google, IDG China, Miller Systems, SHIFT Communications and Verndale.

More speakers and events will be announced in the coming weeks. Keep up with FutureM updates in real-time on Twitter (@FutureMBoston) and Facebook.

About MITX

Established in 1996, MITX – the Massachusetts Innovation & Technology Exchange – is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

About HubSpot

HubSpot is a leading inbound marketing and sales platform. Designed to make marketing efficient, effective, and measurable, HubSpot’s all-in-one inbound marketing platform is integrated, powerful, and intuitive to use. More than 10,000 companies, agencies, and non-profits in 65 countries use HubSpot’s software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. For the love of marketing, learn more at www.hubspot.com

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