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Right On Interactive Expands Customer Lifecycle Marketing Platform, Adds Progressive Profiling for Online Forms

Companies mentioned in this article: Right On Interactive

INDIANAPOLIS -- (BUSINESS WIRE) -- Right On Interactive (ROI) announced today the expansion of its customer lifecycle marketing solution with the addition of Progressive Profiling, providing marketers the ability to gather valuable data about potential customers while simultaneously boosting online form conversion rates.

Research shows, online form conversion rates decrease dramatically with the addition of each new field. Shorter forms result in a better experience for visitors and tend to generate higher conversion rates because the barrier to consumption is minimal.

Progressive Profiling allows users to easily create dynamic fields that cycle and rotate to replace ones that have already been completed by the same individual returning to the form. The platform enables marketers to generate more leads by keeping online forms at the recommended number of 4-6 fields per form, while gaining deeper information about potential customers as they return and submit more information in new fields.

“Marketers have long struggled for ways to optimize their online forms without sacrificing their ability to gather valuable customer information,” said Troy Burk, CEO and founder of Right On Interactive. “With the introduction of Progressive Profiling, we are enabling marketers to increase the value of their online forms and gain valuable information about potential leads over time.”

ROI’s Progressive Profiling solution enables marketers to:

  • Create fewer forms by housing many dynamic fields on a single form.
  • Gain valuable information about potential leads over time on the same form using the recommended 4-6 fields.
  • Increase form conversion rates by maintaining the lowest number of fields possible per form.

Additionally, users have the ability to choose which fields are progressive and which are static on the form. This feature allows returning users to feel more comfortable if one or more of the “basic” fields (such as name or email) remain on a form every time while the other fields are progressively swapped out.

For more information about ROI’s Progressive Profiling solution visit:

About Right On Interactive

Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis with a West Coast office in Portland, Ore., Right On Interactive’s cloud-based solution serves the needs of B2C and B2B marketers in a wide range of industries. For more information, visit

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For Right On Interactive
Eric Kokonas, 317-202-2280 ext. 17