AUSTIN, Texas, Aug. 26, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the scale and data intelligence of digital advertising, announced the expansion of its platform to help branded content reach online users via Facebook and FBX. Using the OneSpot platform, brands can automatically transform their content into content-based ad creative, to programmatically place it in the Facebook Newsfeed and across OneSpot's existing channels.
The new support for Facebook and FBX expands the value of OneSpot's previously announced Content Sequencing(TM) Engine, which leverages retargeting to serialize content placements according to an individual's customer journey. With this new capability, OneSpot is the first and only content marketing platform to offer content retargeting across Facebook and display channels.
"Distributing and targeting content is challenging for any brand to do at scale on one online channel, let alone the growing number of channels consumers use on a daily basis," said OneSpot CEO, Steve Sachs. "Marketers need to make their content strategies compatible with the natural multi-channel behavior of consumers who are increasingly turning to social, mobile and other environments for discovery and sharing. As we continue in our mission to place great content anywhere an ad can be served, we're excited to bring our customers dramatically expanded access to the right consumers at the right time - wherever they spend time and engage online."
With the addition of support for Facebook, OneSpot customers gain access to ad impressions from Facebook's more than 1 billion users, in addition to the more than 36 million impressions per minute already available via OneSpot's existing channels.
OneSpot's new capabilities offer the following key features and benefits to marketers:
-- Access to billions of monthly impressions on Facebook in concert with FBX in addition to OneSpot's already available access to 94% of the U.S. internet audience -- Automatic creation and preview of "Spots" (ad creatives) in the Facebook Newsfeed format using the OneSpot studio -- A proprietary Content Sequencing(TM) Engine that interoperates between display, Facebook and FBX - designed to optimize engagement with content -- Optional blacklisting of specific networks and user/impression characteristics to tailor traffic to brands' individual needs
OneSpot drives brand-level business results for Fortune 2,000 customers. The company enables brands to generate "Spots" (using standard online ad specs) from their content with one click, after which OneSpot's proprietary targeting and distribution technology presents content based on vast behavioral and engagement data - optimized to foster deeper, sequential engagements between users and the brand's content. OneSpot is the only content distribution platform that brings access to this combination of advertising environments at scale.
"Effectively promoting and targeting content via paid platforms has already played a vital role in developing the audience for our content marketing efforts," said Luke Kintigh, Global Content Strategist for Intel and Managing Editor for IQ by Intel. "Intelligently connecting social and display channels for content promotion offers us an even greater ability to connect online audiences with our content - regardless of whether users are reading online articles, interacting with friends on social networks or engaging in other content experiences."
Steve Sachs remarks, "Brands today are spending billions on content marketing, yet the process is fragmented and difficult. We've made online content distribution and measurement significantly easier for marketers by creating one integrated solution to create, distribute, and measure content marketing efforts." OneSpot's Facebook support is generally available, with support for additional new channels to follow, based on market demand. To learn more about OneSpot, visit:http://onespot.com
OneSpot combines content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns text and video content into online advertising and serially distributes it via the company's proprietary Content Sequencing(TM) technology - building deeply engaged audiences and driving business results. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn OnMedia 100 Winner, an EContent 100 Winner and winner of The CMO Club's 2014 SXSW Startup Pitch competition. To learn more about OneSpot, visit http://www.onespot.com.
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