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Yahoo Completes Acquisition of Flurry

Companies mentioned in this article: Yahoo! Inc.

SUNNYVALE, Calif. -- (BUSINESS WIRE) -- Yahoo! Inc. (NASDAQ: YHOO) has completed its acquisition of Flurry. Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences.

We believe the deal benefits customers of both Flurry and Yahoo. Yahoo will provide Flurry with the resources to accelerate the delivery of platforms that help app developers, publishers and advertisers succeed in mobile. Flurry will work with Yahoo to create more seamless, smarter mobile experiences.

Flurry is headquartered in San Francisco. The mission and focus of the team will remain the same, and Flurry’s products will continue to operate and grow with Yahoo’s support.

About Yahoo

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific and the Europe, Middle East and Africa regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo's proposed acquisition of Flurry, as well as Yahoo's strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, that the anticipated benefits to Yahoo, including projected growth in audience and traffic, and anticipated benefits to users and advertisers may not be realized. More information about potential factors that could affect Yahoo's business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2013 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2014, which are on file with the Securities and Exchange Commission ("SEC") and available at the SEC's website at www.sec.gov.

Yahoo and Flurry are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.


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Contact:

Yahoo
Sarah Meron, 408-349-4040 (Media Relations)
smeron@yahoo-inc.com
Joon Huh, 408-349-3382 (Investor Relations)
investorrelations@yahoo-inc.com