SALT LAKE CITY -- (BUSINESS WIRE) -- TreeHouse Interactive (http://www.treehousei.com/) the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a free workbook that offers B2B marketers a step-by-step guide for integrating content marketing strategy with marketing automation technology to achieve greater business results. Authored by marketing automation platform (MAP) expert and industry analyst David Raab, the Content Marketing Integration Workbook is available by TreeHouse Interactive for download, and streaming video of the recorded companion webinar featuring Raab, is also available. The webinar is part of an ongoing TreeHouse Interactive webinar series, Content Marketing Mechanics.
Many marketers are realizing significant results by integrating Content Marketing Automation as a key component of their overall marketing plans. But, where do you start? What options are available? What features should you look for? Raab's Content Marketing Integration Workbook offers an informative guide that details how to methodically build and automate a content marketing program, which content marketing features to look for in available tools, and how to successfully integrate content marketing into overall marketing efforts for the best results. The workbook also provides user checklists that detail the requirements for content marketing, integrations, solution assessments and more.
In the companion webinar, Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program, Raab outlines key content marketing program requirements and what to look for in content marketing solution offerings, as well as different approaches to consider when automating a content marketing program. To highlight these approaches, the webinar includes a demonstration of an industry-leading MAP solution that successfully integrates content marketing and marketing automation into a nurturing plan that is metric driven and can demonstrate ROI.
"While marketers today are aware of the tangible benefits of having a content marketing strategy, many still struggle to determine how to best integrate it into their broader marketing plans, their existing marketing automation platform (MAP) and other systems," said Erich Flynn, CEO, TreeHouse Interactive. "We are pleased to make David Raab's workbook and webinar on content marketing integration available, to provide step-by-step guidance and best practices for successfully building a content marketing program."
About David Raab
Principal David Raab has more than 30 years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of the annual VEST report, which compares leading marketing automation platforms (MAP), and Guide to Customer Data Platforms.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998 and is the first MAP to fully integrate a content marketing solution into its marketing automation platform. For more information, visit http://www.treehousei.com or call 801.576.8428.
Key words: content marketing, marketing automation, marketing automation platform
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