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Surge in Smartphone Users Demanding Flawless Mobile Broadband Service

Companies mentioned in this article: Vasona Networks

SANTA CLARA, CA -- (Marketwired) -- 08/28/14 -- Consumers have increasingly stringent expectations when it comes to mobile broadband. They are quick to blame their service providers when apps don't work properly and the vast majority expect flawless performance with no hiccups. These insights come from Vasona Networks, Inc.'s® annual survey of smartphone owners, which reveals notable increases in mobile performance expectations over 2013:

  • The importance of mobile Internet performance when choosing a service provider rose from 29% in 2013 to 32% this year;
  • Expectations of "good mobile data performance all of the time" rose from 64% to 72%; and
  • Respondents who hold their mobile operator most responsible when apps don't function properly rose from 40% to 55%.

Despite the high expectations, consumers expressed confidence in their selections of mobile network operators. 42% indicated that they would recommend their service provider to a friend seeking great broadband performance versus 9% who would specifically suggest not using their existing provider. The remaining 49% were ambivalent.

"As mobile operators expand 4G service, consumers are setting a high bar for broadband performance," said John Reister, vice president of marketing and product management for Vasona Networks. "Significant efforts and investments are being made, but heavy network congestion still persists, making subscriber satisfaction a constantly moving target. This year's survey from Vasona Networks indicates that the race to deliver the best mobile broadband experience is far from over as demand for better service keeps growing."

Vasona Networks, which provides traffic management and visibility platforms for mobile networks, conducted the survey online August 7 -11. The questions were fielded by 1,111 U.S. online consumers who indicated that they use a smartphone with a mobile data plan. The company will participate in sessions on the 4G technology roadmap and on video and multimedia experiences at the 4G World conference during Super Mobility Week in Las Vegas, September 9 - 11.

About Vasona Networks
Founded in 2010, Vasona Networks, Inc. works with global mobile network operators to achieve better mobile broadband experiences. The company's pioneering edge application controller, the SmartAIR™1000, and the SmartVISION™ analysis suite, elevate operator capabilities to deliver better subscriber experiences on 3G and 4G networks, and to understand network activities for better long-term planning. The technology is based on comprehensive perspective of all data activity within every cell at any time. The company has received investments from Bessemer Venture Partners and New Venture Partners. Vasona Networks is headquartered in Santa Clara, California, with offices around the world. For more information, visit www.vasonanetworks.com.

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Brian Baumley
BLB Communications for Vasona Networks
609-759-0252
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