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Logicalis US to Software Providers: Embracing the Cloud Can Increase Your Bottom Line

Companies mentioned in this article: Logicalis US

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- By 2015, experts predict half of all software providers will deliver their applications as Software-as-a-Service (SaaS). In fact, SaaS is expected to represent three-fourths of all spending on public cloud services in 2015, making the idea of SaaS delivery models top of mind for software providers. Those not yet embracing a SaaS delivery model may already be feeling significant competitive pressure knowing that customers want choices in the way they consume their software. For software providers wondering whether a SaaS model is right for them, Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), has outlined seven of the most important reasons that adopting a SaaS delivery strategy makes good business and financial sense for software providers.

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"Software providers are positioned along a continuum somewhere between traditional software on the far left, where the software provider develops the application and supports it for customers who deploy, manage and consume it any way they like, and at the far right, those who embrace SaaS in a way that transforms them from a provider of a product to a service provider similar to Salesforce.com, for example," says Ryan McNees, Solution Provider Practice Leader, Logicalis US.

Seven Reasons SaaS Makes Good Business Sense
Most software providers find themselves somewhere in the middle of the spectrum today, but as they naturally move toward the right they will need to leverage and embrace the cloud and a SaaS strategy to get to a true SaaS business model. Here are seven reasons this makes sense for software providers according to Logicalis US experts:

    1. Shortened Implementation Times: By standardizing the implementation of a
       software solution, SaaS reduces the solution's implementation time.  When
       implementing a software program on-premise, the technical environment
       varies with each customer, causing the software provider to inherit and
       resolve the unique implementation problems of each customer.  With a
       cloud deployment, the environment is standardized; implementation is the
       same time after time.  Automation and orchestration technologies can also
       be leveraged to further streamline implementations, driving down time to
       consumption, and increasing customer satisfaction. By shortening
       implementation times, products can also be brought to market faster and
       more cost-effectively than they can with more traditional go-to-market
       strategies.
    2. Marketing to New Customers: In a traditional software delivery model, the
       customer buys the hardware, implements it on premise, then deploys the
       software.  Someone has to be responsible for that environment which adds
       cost and complexity that many customers would prefer to avoid.  Consuming
       software as a service is simpler and offers a different financial model;
       instead of a large capital expenditure to buy dedicated hardware, the
       consumer can package its purchase as a monthly fee that fits into its
       operational budget.  Therefore, as software providers adopt a SaaS
       delivery model, they're able to reach a wider base of customers,
       particularly those who want to trade IT CAPEX for OPEX.
    3. Capturing New Revenue Streams: In more traditional software delivery
       models, providers sell software and maintenance as a package, charging a
       large one-time payment.  With a SaaS model, the larger single payment may
       be divided into a monthly annuity stream that continues at a steady,
       ongoing rate.  By also including infrastructure services in the initial
       sale, software providers are able to make money on a larger piece of the
       overall IT landscape.  The customer has to run the software they purchase
       on something; why not sell them cloud access on a recurring monthly basis
       and earn that additional revenue long term?
    4. Reducing Risk: Risk mitigation is one of the most important factors in a
       business' success. By selecting an experienced cloud partner with a
       proven track record in SaaS delivery rather than trying to build a
       hosting infrastructure in house, the software provider can avoid a
       lengthy, multi-year learning curve where mistakes in hosting the software
       will inevitably be made.  Finding and partnering with the right cloud
       provider can mean avoiding these costly mistakes and greatly lessening
       risk for the business as a whole while still allowing the provider to
       capitalize on the annuity stream and market to customers who don't want
       to buy on-premise hardware themselves.
    5. Being Flexible: Offer Hosted, Managed Appliance and SaaS Solutions:
       Customers want options, but providing all the options customers want is a
       costly endeavor.  Trying to do this all alone will inevitably lead
       software providers to push customers toward the model they are best able
       to provide, a strategy which may not be in the client's best interest and
       could result in loss of business.  Instead, create a go-to-market plan
       that includes hosted, managed appliance and SaaS strategies, then rely on
       experienced partners to seamlessly provide the pieces you aren't able to
       cost-effectively deliver to your clients.
    6. Partnering for ITSM, Change Management and Monitoring: A lot of
       Infrastructure as a Service (IaaS) companies provide just the cloud
       infrastructure and nothing more.  But delivering a true solution means
       more than just building the environment the software runs on; it also
       means managing and scaling that environment, supporting the customers and
       managing their SLAs.  It takes a long time to build a successful service
       organization, so in many cases, savvy software providers outsource key
       managed services they want to provide to their customers - from the
       infrastructure itself to backup and disaster recovery, automation and
       orchestration, and even managing a help desk for the software provider
       itself.  An experienced customer service partner, for example, will
       determine what the issue is when a service ticket comes in - i.e.,
       whether it's the operating system, a database backup/restore issue, or an
       outage that needs to fail over.  If it's software-related, they'll send
       the customer back to the software provider.  Anything else, they'll solve
       it on the spot on the provider's behalf.
    7. Selling Security - SSAE-16, HIPAA, PCI: Customers want assurances that
       the solution they deploy is secure.  Choosing SaaS deployment partners
       who can help meet the end customers' security and compliance requirements
       by providing a secure, audited environment and signing Business Associate
       Agreements (BAAs) for HIPAA, for example, will be a definite door opener
       with customers concerned about regulatory requirements.

Want to Learn More?

    --  Ready to transform your business? Visit Logicalis' software provider
        microsite here: http://ow.ly/AIk0f.
    --  Read about the Logicalis Software Provider Program and find out more
        about gaining a competitive advantage with a secure enterprise cloud,
        SaaS or managed on-site appliance program: http://ow.ly/AIjmE.
    --  Explore the seven critical criteria for selecting an infrastructure as a
        service (IaaS) partner, then read a case study about API Healthcare and
        how Logicalis helped it launch its Workforce Management SaaS offerings:
        http://ow.ly/AIkqy.

About Logicalis

Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration, data center and cloud services, and managed services.

Logicalis employs nearly 3,700 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, EMC, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualized revenues of $1.6 billion, from operations in Europe, North America, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators specializing in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit www.us.logicalis.com.

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To learn more about Logicalis activities through a variety of social media outlets, click here.

Media contacts:
Lisa Dreher, VP, Marketing &
Business Development,
Logicalis US
lisa.dreher@us.logicalis.com
425-201-8111
www.us.logicalis.com

Karen Franse, Communication
Strategy Group for Logicalis US
kfranse@gocsg.com
866-997-2424
www.gocsg.com

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SOURCE Logicalis US