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V12 Group Unveils Launchpad Customer Management Tool

Companies mentioned in this article: V12 Group

RED BANK, N.J., Sept. 4, 2014 /PRNewswire/ -- V12 Group is excited to announce the addition of a new customer management tool to its industry leading marketing automation platform, Launchpad. The new application, called "My Customers," makes it simple for Launchpad users to manage, consolidate and store customer lists for marketing campaigns. My Customers makes Launchpad the first marketing automation platform on the market to combine customer management and acquisition data in one single platform.

With Launchpad, marketers receive exclusive access to V12 Group's 3.4 billion record data warehouse. In addition to managing all current customer lists from a single view in My Customers, Launchpad clients are also enabled to identify and reach new consumer, business, display and automotive prospects by selecting from the proprietary acquisition database.

"We believe the key to effective marketing and better response rates begins with clean customer data," said Paul Chachko, CEO and Founder of V12 Group. "Our new customer management tool helps customers seamlessly manage and define current customers while finding new ones, all in one platform."

V12 Group has constructed critical developments into My Customers that fortify Launchpad:

    --  Define list segments based on customer attributes and behaviors.
    --  Instant removal of duplicate records, keeping data current.
    --  Change of address recognition using NCOA matching.
    --  Export customer lists based on selected criteria.
    --  View opt out and new subscriber data reporting.
    --  Create web forms to collect new subscribers.
    --  Cost effective, suitable, and scalable for small business and Fortune
        500s alike.

Launchpad is a unique multi-channel customer management and acquisition marking automation platform with a full range of marketing channels seamlessly integrated onto a single dashboard. The streamlined user interface facilitates planning, delivery and optimization of campaigns across email marketing, online display advertising, social, mobile, and direct mail channels. V12 Group's industry leading data powers the SaaS-based, private cloud-hosted platform.

For more information Launchpad, visit the V12 Group website.

About V12 Group
V12 Group is a leading provider of data and multi-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads.

SOURCE V12 Group