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Kintera Announces New Data Model Customization Tool |
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Connect (Formerly UCSD Connect) - Kintera |
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| 6/6/2008 @ 1:47 PM
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Kintera Inc. (NASDAQ:KNTA) today announced the addition of custom entities to its Constituent Relationship Management (CRM) product. Custom entities lets administrative users add business objects to the core CRM data model as well as add rules governing how the new objects relate to one another and to native objects.
As part of Kintera Connect , the company’s open technology platform, custom entities utilize Kintera’s Application Programming Interface (API) to enable the exchange of data between applications. Custom entities offers a simple and easy way for nonprofits to store, manage, and maintain relevant data within the Kintera CRM application to help organizations build a more complete view of donors and solve unique needs.
“Custom entities is a robust feature that will enable nonprofits to more easily and quickly address the challenge of their rapidly changing business environment,” said Rich LaBarbera, Kintera CEO. “The Connect API empowered our clients and partners giving them a powerful integration tool and framework for innovation. With custom entities, we are delivering that same power and framework for data model customization. The addition of custom entities to our Connect platform will help our clients centralize critical data from best-of-breed solutions in the Kintera CRM. The more complete view of the donor that results will help our clients build stronger constituent relationships.”
Custom entities is available to all clients.
For more information on custom entities, please visit www.kintera.org/datamodeling.
About Kintera, Inc.
Kintera , Inc. (NASDAQ:KNTA) provides an integrated, on-demand open platform to help organizations quickly and easily reach more people, raise more money, and run more efficiently. The Kintera platform consists of a variety of products including Events, Advocacy, E-mail, Web Site Content Management, Donor Management, Constituent Relationship Management and Accounting. In addition, Kintera’s open technology, Kintera Connect , enables clients and partners to integrate directly with Kintera technology, resulting in the availability of best of breed solutions through the Kintera Connect partner program.
For more information about Kintera software and services, visit www.kintera.com. |
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