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Cricket Brings Value to Mobile Video with Unlimited Downloads for Flat $5 Monthly Fee |
| Companies mentioned in this article: |
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Leap Wireless International, Inc. |
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| 8/27/2008 @ 3:19 PM
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Cricket Communications, Inc., a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP), today announced a flat-rate unlimited mobile video service, available immediately, that allows users to view one-to-four-minute-long video clips directly from select handsets. Videos available include music videos, artist interviews, music documentaries, sports clips from FUEL TV such as soccer and mixed martial arts, entertainment news from Hollywood Insider, movie trailers, horoscopes, comedy, cartoons and selected Spanish language content.
Cricket’s Mobile Video service provides unlimited videos for $5 per month with no additional data charges, and can be added to any of Cricket’s monthly rate plans. The simple pricing structure is easy for consumers to use and budget for, with no incremental data charges which can add up quickly.
“Mobile Video gives users the freedom of entertainment on the go. Customers have access to the latest news, their favorite artists and sports teams, and the opportunity to discover new and emerging talent,” said T. Scott Edwards, senior vice president of marketing for Cricket. “This service provides customers a new opportunity to personalize their handsets. Whether they opt for Reggaeton videos or YU-GI-OH! Clips, all customers can appreciate the value of unlimited downloads for one low flat rate.”
Cricket’s Mobile Video service features personalized offerings to help customers easily find popular selections and match their specific interests, such as those that have been determined the most popular by the total number of downloads, featured videos selected by Cricket, and recommended videos based on previous and current selections. The service will also allow Cricket customers with video enabled devices to trial the service and experience mobile video firsthand. Cricket’s Mobile Video service is available immediately on select handsets via the WAP browser. Visit www.mycricket.com for more information.
About Cricket
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
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