Tuesday, May 21, 2013 Last update: 2:45 AM
Company Tech News as it Breaks
Trade Events
Interactive Advertising Bureau
News articles for Interactive Advertising Bureau:
Thursday, April 18, 2013
- IAB Releases Updated Quality Assurance Guidelines for Public Comment, Evolving Beyond Networks & Exchanges to Encompass All Buyers and SellersTo foster brand safety and transparency in the digital advertising supply chain the Interactive Advertising Bureau (IAB) today released a draft for public comment of its updated Quality ... read more
Tuesday, April 16, 2013
- Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase over 2011’s Landmark NumbersDigital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That ... read more
Thursday, April 11, 2013
- IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower CreativesIn the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. Today, ... read more
Tuesday, March 19, 2013
- IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering and Measuring Viewable ImpressionsThe Interactive Advertising Bureau (IAB) today unveiled SafeFrame 1.0, a specification that offers mechanisms to support the measurement of digital ad impression ... read more
Tuesday, March 12, 2013
- IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to FirefoxThe Interactive Advertising Bureau (IAB) today accused the Mozilla Corporation, the technology giant whose Firefox web browser controls a fifth of users worldwide access the ... read more
Tuesday, February 26, 2013
- IAB Study Reveals Mobile Devices to Be a Key Driver of Online and Offline Consumer Electronics SpendingThe synergy between the consumer shopping behavior of showrooming and internet product research, as well as digital advertising and online purchasing, is becoming increasingly pronounced and interdependent – ... read more
Monday, February 25, 2013
- Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory BoardThe Interactive Advertising Bureau (IAB) announced today that twelve industry luminaries have accepted invitations to become new members of the IAB Agency Advisory Board (AAB), ... read moreShifting up to 15% of TV Ad Spend to Online Builds More Effective Reach at a Lower Cost, According to New Research from IABWith brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today released “A ... read moreIAB Unveils Winners of First-Ever Digital Video Rising Stars CompetitionEmpowering brand marketers to better leverage interactive video ad experiences, the Interactive Advertising Bureau (IAB) today revealed the five winning Digital Video ... read more
Sunday, February 24, 2013
- 24/7 Media, About.com & Triad Retail Media Institute Sales Recruitment Preference for Candidates with IAB Digital Media Sales CertificationWith the Interactive Advertising Bureau’s (IAB) Digital Media Sales Certification program officially launched less than a year ago, three leading media companies – 24/7 Media, About.com and ... read moreIAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence AwardsThe Interactive Advertising Bureau (IAB) today announced the winners of its 2012 Sales & Service Excellence Awards. The IAB Sales Awards honor sales excellence by organizations and ... read more850 Interactive Advertising Industry Leaders Convene for the IAB Annual Leadership MeetingToday, the Interactive Advertising Bureau (IAB) kicked off its Annual Leadership Meeting at the Arizona Biltmore in Phoenix, gathering together 850 digital ... read more
Monday, January 28, 2013
- Ordering Food Goes Mobile, According to Super Bowl Snacks Research from IAB and ViggleWith Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile ... read more
Tuesday, January 15, 2013
- IAB 2013 Annual Leadership Meeting to Tackle the Complexities of Marrying Big Data with Big IdeasThis year, the Interactive Advertising Bureau (IAB) will bring together senior voices across the marketing and advertising ecosystem at the sixth annual IAB ... read more
Thursday, December 20, 2012
- IAB Report on Ad Engagement Serves as Industry Catalyst for Defining Core Digital Engagement MetricsThe importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released today by the Interactive Advertising ... read more
Thursday, November 29, 2012
- IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide ComplexitiesLike many essential tools in the interactive advertising industry, tagging has matured and evolved into a complex ecosystem that provides publishers and advertisers with massive benefits and insights ... read more