To foster brand safety and transparency in the digital advertising
supply chain the Interactive Advertising Bureau (IAB)
today released a draft for public comment of its updated Quality ... read more
Digital advertising revenues climbed to a milestone high of $36.6
billion in 2012, according to the IAB
Internet Advertising Revenue Report for the full-year of 2012. That
... read more
In the rapidly evolving mobile marketplace, there is heightened demand
for standards and guidelines that unify the advertising industry and
expand on current industry accepted ad units. Today, ... read more
The Interactive Advertising Bureau (IAB)
today unveiled SafeFrame
1.0, a specification that offers mechanisms to support the
measurement of digital ad impression ... read more
The Interactive Advertising Bureau (IAB)
today accused the Mozilla Corporation, the technology giant whose
Firefox web browser controls a fifth of users worldwide access the
... read more
The synergy between the consumer shopping behavior of showrooming and
internet product research, as well as digital advertising and online
purchasing, is becoming increasingly pronounced and interdependent – ... read more
The Interactive Advertising Bureau (IAB)
announced today that twelve industry luminaries have accepted
invitations to become new members of the IAB Agency Advisory Board (AAB),
... read more
With brand marketers always looking to get the most out of their
advertising budgets, the Interactive Advertising Bureau (IAB)
today released “A
... read more
Empowering brand marketers to better leverage interactive video ad
experiences, the Interactive Advertising Bureau (IAB)
today revealed the five winning Digital
Video ... read more
With the Interactive Advertising Bureau’s (IAB)
Digital Media Sales Certification program officially launched less than
a year ago, three leading media companies – 24/7 Media, About.com and
... read more
The Interactive Advertising Bureau (IAB)
today announced the winners of its 2012 Sales & Service Excellence
Awards. The IAB Sales Awards honor sales excellence by organizations and
... read more
Today, the Interactive Advertising Bureau (IAB)
kicked off its Annual
Leadership Meeting at the Arizona Biltmore in Phoenix, gathering
together 850 digital ... read more
With Super Bowl Sunday fast approaching, along with game day snacking on
wings, nachos and more, the Interactive Advertising Bureau (IAB)
and its Mobile
... read more
This year, the Interactive Advertising Bureau (IAB)
will bring together senior voices across the marketing and advertising
ecosystem at the sixth annual IAB
... read more
The importance of establishing a much-needed framework for defining and
rethinking ad engagement vernacular and metrics is the focus of a
whitepaper released today by the Interactive Advertising ... read more
Like many essential tools in the interactive advertising industry,
tagging has matured and evolved into a complex ecosystem that provides
publishers and advertisers with massive benefits and insights ... read more