Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry ... read more

The Interactive Advertising Bureau (IAB) today announced the promotion of David Doty to Executive Vice President and CMO from Senior Vice President and CMO. David Doty now becomes ... read more

Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence ... read more

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to ... read more

With brand marketers more frequently and more broadly leveraging cutting-edge rich media for their interactive campaigns, the Interactive Advertising Bureau (IAB) has ... read more

ADTECH, MediaMind, PointRoll and VINDICO have pledged to complete implementation of the IAB Impression Exchange Solution (IES) by the end of Q2 2012, the Interactive Advertising Bureau (IAB) ... read more

The Interactive Advertising Bureau (IAB) today released its “Guidelines for the Conduct of Ad Verification” for public comment. This advanced framework, developed in conjunction with ... read more

The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques Lexicon,” a new ... read more

A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX Awards, which ... read more

The IAB Mobile Marketing Center of Excellence (http://www.iab.net/mmcoe) today released “Mobile Rich Media Ad Interface Definitions,” or MRAID (http://www.iab.net/mraid), for public comment. This initiative defines a common API ... read more