IDC Releases Chief Marketing Officer Top 10 Predictions for 2013
International Data Corporation (IDC ) today hosted a Web conference, IDC - 2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data , highlighting the top 10 predictions for the year ahead. Featuring analysts Rich Vancil  and Kathleen Schaub , the session provided organizations with insight and perspective on long-term industry trends along with new themes that may be on the horizon.
The Predictions Web conference series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth. An audio replay of today's webinar will be available within 48 hours. To access the replay, please visit http://bit.ly/IDC_Predictions2013_CMO .
The Top 10 Predictions are:
"The challenge for the CMO is dealing with self-educated buyers. These are the smart, resourceful, and socially connected consumers who do their own research before ever entering the formal channels of a vendor's marketing and selling apparatus," said Rich Vancil , IDC Group Vice President. "In the wake of all of their self-education is a stream of data that the CMO will have to understand."
For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or firstname.lastname@example.org . Reports are available to qualified members of the media. For information on purchasing reports, contact email@example.com ; reporters should email firstname.lastname@example.org .
About IDC Predictions
A hallmark of IDC's offering for three decades, the annual Top 10 Predictions reports provide IDC's outlook on the IT market across industries for the coming year. IDC will publish dozens of Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013  for a complete listing.
About the CMO Advisory Service
The CMO Advisory Service  provides senior marketing executives and their operations counterparts with critical research and insights to plan program and people investments, prepare marketing operations, mobilize resources, and measure results. Subscribers to the Service are invited to join the Marketing Operations Leadership Board which meets three times per year. Board meetings provide marketing operations (MO) managers with the tools, research, and peer-to-peer access to develop successful operations and improve efficiencies within their marketing organizations. For more information about the CMO Advisory Service and membership benefits, please contact your IDC account manager or Michelle Blondin at 617-826-9662 or email@example.com .
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .
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