Message Systems Accelerates Into 2013 With Expanding Executive Team,
New Leadership for International Sales
Closing out its most successful year to date, Message Systems today announced that global solutions marketing expert Dain McCracken has joined the company as senior vice president, international sales. A year of strong growth for Message Systems, 2012 saw the company opening four new offices around the world, adding to its executive ranks and building out its engineering, sales, marketing and customer success teams. The company completed a successful Series B funding round with private equity firm LLR Partners in June, and announced a number of major international e-business brands as customers, including European professional network XING  and Chinese ISP and portal provider Tom Online . Mr. McCracken is chartered with continuing this strong growth on the international front into 2013 and beyond.
“We originally engaged with Dain as a business consultant who came on to help optimize our sales processes,” explained George Schlossnagle, president and CEO of Message Systems . “He did such an amazing job that we asked him to join us to head our sales operations for the APAC, EMEA and Latin American regions. Message Systems had its best year to date for overall revenue, and in terms of executing on our marketing and sales objectives. Dain was a major factor in that success, and we’re excited that he’ll be leading our international sales team going forward.”
A recognized expert in global solutions marketing and sales readiness techniques, Dain McCracken has a passion for delivering high-value messaging solutions to solve unique business needs. Dain joined Message Systems after serving in a number of leadership roles in the consulting, software and supply chain/logistics industries. Before joining Message Systems, Dain served as vice president at Motum, LLC, where he helped numerous Fortune 100 clients achieve breakthrough revenue performance through the effective alignment of business strategy, marketing, sales and delivery.
Earlier in his career Dain worked at i2 Technologies, where he led the sales consulting effort in the United States for i2’s after-market service and supply chain solution. Previously, Dain established and led after-market sales and customer service for a provider of telecommunications voice and data solutions, and held a senior position for a Dallas-based international logistics provider, where he helped the company to achieve a more than 70% increase in revenue run rate. Dain has a Bachelor of Science degree in information systems from the University of North Texas.
“As I worked with the Message Systems team in a consulting capacity over the past year I came to realize that this is one of the most innovative and promising young companies in the industry today,” said Mr. McCracken. “The international sales team has done a great job of landing a steady stream of global brands in the e-business and hosting spaces. We’re poised to build on that foundation in the months and years ahead, and bring our demonstrated value for highly effective customer messaging and engagement solutions to brands in sectors such as finance, banking, automated marketing services and e-commerce.”
About Message Systems
Message Systems solutions power many of the world’s largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Founded in 1997, Message Systems is headquartered in Columbia, Maryland, and maintains offices around the globe. World-class brands that rely on Message Systems solutions include Facebook, US Airways, PayPal, Match.com, Angie’s List, Yesmail and many Fortune 500 leaders in banking, consumer technology and telecommunications. For more information, go to http://www.messagesystems.com  or call 877.887.3031.