Blueocean Market Intelligence, Microsoft Co-Presenting Case Study on
Business Impact of Extension Teams at The Market Research Event 2013
Blueocean Market Intelligence  and Microsoft are partnering at The Market Research Event 2013 (TMRE) on Oct. 22 in Nashville to co-present a case study about the advantages of utilizing extension teams in market research to generate a positive business impact.
“Organizations are becoming leaner, and research and insights professionals are under immense pressure to deliver value and measurable business impact in record speed,” said Kumar Mehta, Ph.D, CEO of Blueocean Market Intelligence. “Extension teams can help address these challenges by augmenting internal research teams to increase strategic bandwidth at a real cost and speed advantage.”
“Using Extension Teams to Build Capacity, Generate Integrated Insights and Drive Business Impact” addresses these challenges, specifically:
TMRE is among the top insights events worldwide, bringing together more than 1,000 participants. The 2013 event focuses on best practices and the acceleration of executive development.
|WHAT:||Case study presentation: “Using Extension Teams to Build Capacity, Generate Integrated Insights and Drive Business Impact”|
|WHO:||Presented by Kumar Mehta, Ph.D., CEO of Blueocean Market Intelligence, and Jeff Mercer, Director, Market Research for Microsoft|
The Market Research Event 2013 , Best Practices Track
|WHEN:||Oct. 22, 3:15 p.m.|
Attendees can visit Blueocean Market Intelligence’s booth in the Exhibit Hall to learn more about extension teams and delivering integrated insights. Additional details: www.blueoceanmi.com .
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 650 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com .