Gregg Bernard Joins First Look as Senior Vice President of Business
First Look Media , the new journalism organization created by Pierre Omidyar, today announced that Gregg Bernard has joined the organization as senior vice president of business development. Bernard will help guide strategic direction and innovations that support business growth, with a focus on partnerships that promote consumer engagement, retention and drive traffic to First Look products.
Bernard has more than 15 years of global experience working with premier brands in the media and technology space. Most recently Bernard served as senior vice president of business development at Vimeo, where he led business development activities worldwide. At Vimeo, Bernard focused on new revenue models and negotiating partnerships related to the company’s core subscription product, which increased revenue, grew registration and expanded user engagement. Bernard also drove distribution agreements resulting in a significant increase in Vimeo’s global footprint across hundreds of millions of mobile devices and other digital platforms.
“Gregg’s skills and drive are unmatched,” said Michael Rosen, chief revenue officer of First Look Media. “His record at building and growing global brands through smart and powerful business alliances will allow him to hit the ground running at First Look. I look forward to Gregg’s contribution to our business development, strategy and revenue efforts.”
Prior to Vimeo, Bernard spent 10 years at Sony Corporation of America – parent company of Sony Pictures, Sony Music, and Sony Electronics – where he held various strategic and development roles, most recently overseeing its Business Development group. His team identified new business opportunities and developed strategic alliances across Sony’s various U.S. operating companies.
“The opportunity to look at the business development model and be tasked with taking it in new directions is exciting,” said Bernard. “The work we do will support the compelling journalism that First Look will offer, and the ability to engage users across platforms in dynamic ways is endless.”
Bernard will be based in New York City. His first day was March 24.
About First Look Media
First Look Media seeks to reimagine journalism for the digital age, combining the promise of technological innovation with the power of fearless reporting. Founded by Pierre Omidyar, the organization will pursue original, independent journalism that is deeply reported and researched, thoroughly fact checked, and beautifully told. We are driven above all by a belief that democracy depends on a citizenry that is not just highly informed, but deeply engaged. In all our work, we are committed to strict standards of accuracy and honesty, a willingness to report our own errors and inconsistencies, and a deep respect for the transformative power of true stories. To learn more, visit www.firstlook.org .