Kintera, Inc. (NASDAQ:KNTA) today announced that Sesame Workshop has selected Kintera technology to expand the organization’s online fundraising presence. Sesame Workshop is the nonprofit educational organization behind the legendary Sesame Street television program. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in more than 120 countries.

Powered by Kintera’s donor management system and Web site management system, the organization is using Kintera’s technology platform to enhance its online fundraising efforts, including e-communications such as e-mail campaigns and e-newsletters, online donation processing, and memorial and tribute donation capabilities, at http://supportus.sesameworkshop.org [1].

“As a nonprofit, philanthropy supports Sesame Workshop’s educational research and creative content for children around the world, which is why our online fundraising efforts have become increasingly important,” said Gary E. Knell, president and CEO for Sesame Workshop. “Kintera is enabling Sesame Workshop to better communicate and connect with donors online about the impact our organization is making on children worldwide, consequently driving supporters to take action and donate.”

Using Kintera Sphere CRM for its online donor management needs, Sesame Workshop can automatically record and manage the most important aspects of its relationships with supporters. Dynamic segmentation and more complete constituent profiles enable the organization to develop more targeted campaigns and appeals. In addition, Sesame Workshop’s fundraising sub-site, http://supportus.sesameworkshop.org [2], uses Kintera technology to offer donors a variety of ways to give including online donation processing, tribute gift options to honor a loved one, and multiple newsletter and e-mail registration forms.

“Combining Sesame Workshop’s fundraising expertise with Kintera’s online technology enables the nonprofit to better connect with supporters online, provide more targeted messaging and appeals, and offer the convenience of donating online,” said Rich LaBarbera, Kintera CEO. “By expanding its online fundraising presence, Sesame Workshop is well-positioned to increase the success of its fundraising and donor relations initiatives.”

Kintera’s software as a service platform enables donors, volunteers, members and nonprofit staff to share real-time data and information to foster a powerful sense of community and achieve common goals. Content management, personalized communications, advocacy and delivery of programs and services within the community fuel growth and promote the nonprofit organization’s mission.

For more information about Sesame Workshop, visit http://supportus.sesameworkshop.org [3]. For more information about Kintera, visit www.kintera.com [4].

About Kintera, Inc.

Kintera , Inc. (NASDAQ:KNTA) provides software as a service to help organizations quickly and easily reach more people, raise more money and run more efficiently. The Kintera Sphere technology platform empowers The Giving Experience , and features a social constituent relationship management (CRM) system, enabling donor management, e-mail and communications, Web sites, events, advocacy programs, wealth screening and accounting. In addition, the Kintera Connect open platform enables clients and partners to integrate directly with Kintera technology, resulting in the availability of best of breed solutions through the Kintera Connect partner program.

For more information about Kintera software and services, visit www.kintera.com [5].