fishbat, an Internet Marketing Company, Reveals How Facebook Ads That Tell the Story Lead to Increased Sales
BOHEMIA, N.Y., July 28, 2014 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company , discusses applications of a recent Facebook advertising study, which revealed that Facebook ads generated more engagement and sales when they told the story of the brand over a series of ads before calling for action.
According to a July 15(th) article published by Facebook for Business News titled, "The Value of Storytelling on Facebook for Marketers," the best way to increase landing page visits and sales using social media ads may be to release a series of ads that tell the brand story. This technique is in contrast with the more typical strategy of displaying ads immediately calling on customers to make a purchase.
A recent study of Facebook users revealed that those who viewed three sequential ads for a brand visited the landing page 87% more than those who only saw one, non-sequential ad. They were also 56% more likely to make a purchase in the long run.
According to the article, the purpose of the three sequenced ads is to familiarize the customer with the values of the brand by telling the brand story. The first in the series of ads should provide background information on the brand. The second ad in the sequence should also be informational, providing highlights on specific products. The third ad in the sequence, referred to as the "call to action ad," should directly encourage engagement from the customer in the form of purchasing the product.
Justin Maas, Vice President of client relations at fishbat, a leading Internet marketing firm, affirms that ads aimed at building brand familiarity can lead to higher purchase rates down the road. "Building a rapport between brand and customer can certainly be helpful in generating sales through digital ads." He explains, "The sequenced ads work because they allow the potential customers to be exposed to the brand and its products slowly and form a familiaritybefore they are pressured with the decision to make a purchase."
Maas offers up suggestions to optimize this strategy even further, "Businesses that are using this technique should be careful that the ads are properly capturing the essence of their brand." He advises, "Businesses need to narrow down their brand to its core elements that can be illustrated in the social media advertisements. This way, customers will have an accurate understanding of the brand and its products and will be more likely to make purchases in the end."
fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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