MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the engagement of Oracle and its Social Relationship Management Suite.
This product enables MTR to manage customer relationships and monitor social interactions online via Oracle's cloud-based platforms and processing. Key features of the suite facilitate development, integration, and deployment of MTR's social media strategy. It augments conventional casino marketing and provides an end-to-end process of marketing, sales, customer engagement, communications, content management and support.
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