InsideView Adds Vice President of Product and Solutions Marketing, Joe Andrews, to Expand Market Leadership and Offerings
SAN FRANCISCO, CA–(Marketwired – January 13, 2016) – InsideView powers the world’s business conversations. Today the company announced the expansion of its leadership team with the appointment of Joe Andrews as vice president, product and solutions marketing. Andrews joins an experienced and expanding executive team at InsideView. The company also added its first chief revenue officer, John Kelly, in December.
Andrews is responsible for evolving the InsideView go-to-market strategy including company positioning, content, and new product launches. He will also lead the company’s expansion to new market segments and solution offerings in 2016. Andrews reports to InsideView’s CMO, Tracy Eiler.
Andrews has spent more than twenty years in technology marketing leadership roles, and has a track record of driving rapid revenue. He served most recently as senior director of marketing at Zuora, where he successfully built key marketing functions, including product marketing, content strategy, and analyst and influencer relations. Prior to Zuora, Andrews was director of product marketing at VMware where he contributed to the significant growth of the Cloud Infrastructure as a Service business unit and its SMB virtualization business unit. Previously he held marketing and operations leadership roles at Intuit and led customer acquisition marketing programs at iMarket Inc., a D&B subsidiary.
“Business leaders are always looking for ways to improve how their organizations prospect and sell,” said Joe Andrews, vice president of product and solution marketing. “As the leader in market intelligence, InsideView will continue to serve companies striving to achieve sales and marketing excellence. We have exciting plans for 2016 and beyond as we invest in new products and markets. I’m thrilled and honored to join the InsideView team.”
InsideView CMO Tracy Eiler said, “Joe is an effective B2B marketer with a fantastic background. His experience gives him and InsideView an edge as we expand our market offerings. Joe’s work will be vital to not only our marketing team, but also for our company and customers.”
InsideView powers the world’s business conversations. We give sales and marketing teams a market intelligence platform so they can easily identify and engage with prospects and customers. More than 20,000 companies use InsideView to find and qualify the best target accounts, engage in a highly relevant way, close more deals, and retain and expand accounts over time. InsideView is the only company that enhances its industry-leading data with real-time insights for greater relevance and human connections for stronger influence. InsideView products are natively embedded in CRM and marketing automation systems and integrated into a range of business applications via APIs. Headquartered in San Francisco, InsideView serves companies of all sizes, industries, and geographies.
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