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InsideView Delivers New Product to Address the High Cost of CRM Data Quality Management

Posted: March 22, 2016 1:40 pm (UTC)

SAN FRANCISCO,CA–(Marketwired – March 22, 2016) – (MarTech Conference Booth #403) — InsideView powers the world’s business conversations. Today the company announced the general availability of InsideView Refresh, a new data cleansing tool that cleans customer and prospect account data within Salesforce. InsideView Refresh automatically and continually updates and standardizes CRM records with the most accurate information so that marketers and sellers can improve their response rates, get more qualified leads, and win more deals.

Keeping an up-to-date CRM database is tough when the business world is constantly changing. Every day companies open, businesses move offices, and executives are promoted. According to Sirius Decisions, these rapid changes mean that between 10 and 25 percent of customer and prospect records at any given time include critical data errors including incorrect demographics. The cost of not fixing bad data builds significantly over time: it takes $1 to verify a record as it is entered, $10 to cleanse and de-dupe it and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again through marketing and sales campaigns.

In addition to the outside business forces that rapidly change data, it can be hard to maintain good data because of internal company changes. Sales reps change; territories are redrawn; companies evolve their data practices. Sales teams, customer service, and marketing teams are constantly updating and changing customer data within Salesforce and other systems.

“When your CRM data is out of date, marketing targets the wrong contacts, accounts are assigned to the wrong territory, and salespeople waste valuable time,” said Jenny Cheng, chief product officer at InsideView. “We’re thrilled to announce the general availability of InsideView Refresh, the best way to update your CRM data to keep your lead-to-revenue operations working effectively.”

InsideView Refresh is designed to address both internal and external CRM data quality challenges. It automatically and continually cleans and updates Salesforce CRM records with InsideView data based on business rules and desired frequency. Unlike “one size fits all” data cleansing tools, InsideView Refresh provides the greatest possible control and is powered by the InsideView Market Intelligence Platform. InsideView Refresh customers can:

  • Automatically keep Salesforce records current with an integrated solution, including updating incorrect data and appending missing data.
  • Get more control over what happens in the CRM. Different types of records often require different amounts of input. For example, changing company locations could result in account changes to territory assignments. InsideView Refresh precisely defines which records are to be managed using a rules-based system with overrides.
  • Increase their addressable market. With more accurate data, companies get a better picture of their target market, and can see where market expansions are possible.
  • Improve sales effectiveness. Sales leaders can plan territory sales more accurately with up-to-date firmographic data, for example by number of employees or by location. In addition, account reports in Salesforce are more accurate and complete for better business process efficiency.

Customer Testimonials 

InsideView Refresh was introduced last Fall to a limited number of charter customers who have been using the tool in their own Salesforce CRM. These companies are already reaping the benefits of accurate and complete data.

“As the market leader in visual commerce, Curalate places a high value on being able to move fast. This creates challenges for us around data integrity,” says Justin Smith, Director of Market Development, Curalate. “We want to invest in technologies that support our rapid business growth and enable data analytics without a lot of manual work by our reps. InsideView Refresh gives us confidence that our data is complete. It provides us a holistic view for market planning, effective account targeting, and territory planning — all without having to further burden our sales reps.”

“MongoDB powers some of the world’s largest cloud applications. As we have scaled up our business operations to support our growth, it’s more and more critical to maintain lead quality and data accuracy across our sales and marketing execution,” said Jason Paquette, Director of Sales Operations at MongoDB. “InsideView’s Market Intelligence platform gives us the power to grow cost-effectively. We’re excited about the launch of InsideView Refresh, which will help MongoDB ensure the highest data cleanliness to support our sales effectiveness.”

InsideView Refresh is available now. For more information about InsideView Refresh, go to: www.insideview.com/refresh

For a video demo of InsideView Refresh: https://vimeo.com/insideviewcrm/refresh

About InsideView

InsideView powers the world’s business conversations. Its leading market intelligence platform helps sales and marketing teams quickly identify new opportunities and effectively connect with prospects and customers. InsideView is the only company that begins with the industry’s most accurate company and contact data and enhances it with relevant, real-time business insights and authentic connections. More than 20,000 companies use InsideView data to find and qualify the best targets, engage with more relevancy, close more deals, and retain and expand accounts. InsideView headquarters are in San Francisco. For more information, visit InsideView at www.InsideView.com, twitter, or read the InsideView blog.

Embedded Video Available: https://vimeo.com/insideviewcrm/refresh

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